Crystal Ball Time: What Will Motivate the 2026 Consumer?
Retail TouchPoints
SEPTEMBER 16, 2024
Discussing what will be motivating consumers two years from now, Buzasi called 2026 “the year of redirection,” predicting that people will be looking for coping mechanisms to deal with what she termed “the great exhaustion,” a lingering hangover from COVID-19, political division and culture wars.
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