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HSN Launches Creator Platform to Build Direct Connections with Digital Influencers

Retail TouchPoints

The influencer marketing industry is driven by creators building rapport with today’s discerning consumers,” said Rebecca Kerper, VP and Chief Digital Officer at HSN in a statement. As a result, customers will be able to interact with their favorite HSN personalities and shop their curated collections on digital channels as well as TV.

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China Offers ‘Strong Financial Support’ to Help Boost Recycling of Household Appliances

Retail TouchPoints

Seeking to increase consumer recycling of used household appliances, the Chinese government has pledged to update regulations and provide “strong financial support for large-scale equipment renewals and trade-ins of consumer goods,” according to a statement by the English-language channel of the country’s State Council.

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Unlocking the Power of Multi-Channel Programmatic Marketing

ROI Revolution

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

trillion by 2027 – representing over 20% of overall retail sales. Consumers are only one click away from retailers at all times. In fact, according to the Genesys State of Customer Experience Report , only 18% of consumers worldwide said that online retailers provided exceptional service last year — down 22% from 2021.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Resale Continued its Rise but Came Under Financial Scrutiny Consumers’ enthusiasm for secondhand goods, as well as other forms of more sustainable consumption like rental and repair services, showed no sign of slowing in 2023. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform.

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Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands

Retail TouchPoints

billion by 2027, brands clearly already have a healthy appetite for this audience. The IAB’s SVP of Research and Insights Jack Koch summed up the situation at the organization’s PlayFronts event earlier this year: “Capturing consumer attention in these immersive, engaging experiences offers a huge, tremendous opportunity for brands.”

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Is the Container Store Trying to be the Next Bed Bath & Beyond?

Retail TouchPoints

Seeking to support expansion into what it terms “strategic growth categories,” The Container Store has launched its “Uncontained” campaign, focusing on direct-to-consumer (DTC) products in categories including dining, entertaining, home décor and textiles.

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