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HSN Launches Creator Platform to Build Direct Connections with Digital Influencers

Retail TouchPoints

The influencer marketing industry is driven by creators building rapport with today’s discerning consumers,” said Rebecca Kerper, VP and Chief Digital Officer at HSN in a statement. As a result, customers will be able to interact with their favorite HSN personalities and shop their curated collections on digital channels as well as TV.

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Find the Right Pricing to Drive Revenue in the Metaverse

Retail TouchPoints

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences. Approaching iCommerce.

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DSW Plans to Double Sales of Private Label Brands Over Next 5 Years

Retail TouchPoints

The company — which operates 650 locations under the DSW Designer Shoe Warehouse and The Shoe Company banners —announced plans to nearly double sales of its owned brands, from 19% of the business to one-third by fiscal 2026 (the fiscal year ending January 30, 2027).

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

trillion by 2027 – representing over 20% of overall retail sales. Consumers are only one click away from retailers at all times. In fact, according to the Genesys State of Customer Experience Report , only 18% of consumers worldwide said that online retailers provided exceptional service last year — down 22% from 2021.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Resale Continued its Rise but Came Under Financial Scrutiny Consumers’ enthusiasm for secondhand goods, as well as other forms of more sustainable consumption like rental and repair services, showed no sign of slowing in 2023. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform.

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. Retailers want and need to show continued growth and value – reaching consumers throughout the entire journey, from engagement to conversion.

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The Future of Retail is Multilingual

Retail TouchPoints

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior.

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