Retail TouchPoints

FEBRUARY 17, 2021

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

Customer Data 292

Customer Data Marketing Customer POS 292

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Ensuring private customer data is kept private is not just a best practice — in some places, it is the law.

Retail 320

Retail Customer Experience Customer Retention Technology 320

Retail TouchPoints

MAY 8, 2024

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. RTP: A lot of consumers are venturing to brand sites via paid channels now. Although paid social in particular is one of the top five acquisition channels for marketers, it’s not the strongest when it comes to conversion. Why the shift?

Merchant Services 277

Merchant Services eCommerce Channel Mobile 277

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). ad spending by 2027. shoppers) and a direct connection to the actual end transaction.

Retail 298

Retail Social Media Multi-channel Channel 298

iVend

NOVEMBER 18, 2024

CAGR between 2020 and 2027 taking it to a global value of US $16.9 Single view of inventory: the most efficient way to serve customers through multiple channels is not with multiple inventory systems. Giving every channel its own stock pool causes redundancy and the risk of overstocking. Quite the opposite.

Omnichannel 52

Omnichannel POS Retail Mobile 52

lateshipment

OCTOBER 8, 2024

trillion by 2027? If you’d like to be a part of these succeeding businesses, all you have to do is two things: streamline your operations and exceed your customers’ expectations. This can lead to a negative customer experience, lost revenue, and a permanently damaged brand reputation. trillion in 2024 and $7.9

eCommerce 130

eCommerce Shipping Costs Merchant Services Fulfillment 130

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78