2027 Consumer Multi-channel 
ROI Revolution
SEPTEMBER 19, 2023
Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.
Retail TouchPoints
FEBRUARY 16, 2024
trillion by 2027 – representing over 20% of overall retail sales. Consumers are only one click away from retailers at all times. In fact, according to the Genesys State of Customer Experience Report , only 18% of consumers worldwide said that online retailers provided exceptional service last year — down 22% from 2021.
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Retail TouchPoints
SEPTEMBER 25, 2023
From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.
Retail TouchPoints
MAY 28, 2024
The incredible success of retail media means it is here to stay and will continue to radically reshape the industry, and consumers’ expectations, as it matures. By 2027, it will be bigger than connected TV, digital audio and traditional television advertising combined. Scaling effectively.
Retail TouchPoints
NOVEMBER 10, 2023
Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.
Retail TouchPoints
DECEMBER 9, 2022
As a result, third-party marketplaces are expected to be the fastest-growing retail channel globally over the next five years, with Edge by Ascential forecasting that third-party sales through marketplaces will add $1.3 trillion dollars and account for 59% of all global ecommerce by 2027. “It’s
Korona
JANUARY 26, 2023
Customer experience is at the heart of running a multi-channel retail store. Other channels such as social media, SMS, email, and online stores are all avenues to leverage for selling products and increasing the efficiency of your overall operations. Selling products or services is no longer only carried out in a physical store.
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