With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership
Retail TouchPoints
JUNE 6, 2023
Some stats support the gloomy outlook: according to Kearney , 40% of consumers feel they have too many subscriptions, and subscription ecommerce is predicted to have its slowest growth year on record in 2023 ( Insider Intelligence ). Today, brands are competing for consumers’ share of wallet. The reality though is less stark.
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