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This type of one-to-one proactive outreach about highly relevant topics is effective in driving return visits and sales of high-margin full-price items. Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customerdata while also driving additional revenue.
Despite the sheer diversity of all these channels, one crucial tool can synchronize sales and customerdata across these platforms: POS software. Point of sales for multichannel retailers has specific features you need to look for. Owners can access any of their store’s data without being present on-site.
And those numbers will only grow, with Group M predicting that retail media advertising will increase 60% by 2027, exceeding the expected growth for all digital advertising. ad spending by 2027. Even just with the cooler aisle to start, that gives you much more data to show measurement and make that media more efficient.
CAGR between 2020 and 2027 taking it to a global value of US $16.9 Gift cards: a gift card is an opportunity to gain new customers, so omnichannel retailers need to make the process of spending their card as frictionless as possible, to turn the recipient into a returning customer.
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