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To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.
CAGR between 2020 and 2027 taking it to a global value of US $16.9 Gift cards: a gift card is an opportunity to gain new customers, so omnichannel retailers need to make the process of spending their card as frictionless as possible, to turn the recipient into a returning customer.
And those numbers will only grow, with Group M predicting that retail media advertising will increase 60% by 2027, exceeding the expected growth for all digital advertising. ad spending by 2027. Emarketer estimates that retail media networks will bring in $106 billion in U.S. Back to top Why is retail media growing so fast?
Despite the sheer diversity of all these channels, one crucial tool can synchronize sales and customerdata across these platforms: POS software. However, choosing the right POS software can be difficult, especially if running a multi-channel retail operation. million by 2027.
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