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Unlocking the Power of Multi-Channel Programmatic Marketing

ROI Revolution

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

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Carter’s Plans 50 New Stores this Year; CEO says Stores Provide ‘Best Presentation of Our Brands’

Retail TouchPoints

this year as it aims to hit the 1,000 -store mark by 2027, Chairman and CEO Michael Casey said on the company’s Q1 2023 earnings call. We believe our multi-brand, multi-channel business model and leading market position in essential core products will enable Carter’s to benefit from the market recovery in the years ahead,” said Casey.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

trillion by 2027 – representing over 20% of overall retail sales. They are an excellent way for businesses to provide around-the-clock self-service across all digital channels and customer service at scale. In the U.S., ecommerce spending is estimated to reach $1.7

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The Top Five Challenges Hindering Retail Media Growth

Retail TouchPoints

By 2027, it will be bigger than connected TV, digital audio and traditional television advertising combined. Likewise, they need to weave together customer-level exposure data across multiple channels. Forrester anticipates the retail media market will reach $85 billion by 2026. Scaling effectively.

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

Off-Site Media: An Unassuming Path to Wallet Share Offsite media – such as other digital channels like TV, social and out-of-home – drives engagement at a time when consumers might not be shopping. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). ad spending by 2027. shoppers) and a direct connection to the actual end transaction. Back to top Why is retail media growing so fast?

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3 Marketplace Categories Where ‘White Space’ Still Exists

Retail TouchPoints

As a result, third-party marketplaces are expected to be the fastest-growing retail channel globally over the next five years, with Edge by Ascential forecasting that third-party sales through marketplaces will add $1.3 trillion dollars and account for 59% of all global ecommerce by 2027. “It’s