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The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Retail TouchPoints

This development follows efforts by major brands like Wendy’s and Walmart to implement real-time pricing technologies, raising questions about AI and consumer protection, privacy, and fair practices. through 2028. Benefits of AI Pricing for Retailers and Consumers For retailers, AI-driven strategies provide several benefits.

Consumer 305
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Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising

Retail TouchPoints

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Nearly 70% of marketing spend has gone to these channels. Consumers are bombarded with in-feed ads, leading to fatigue and decreasing engagement.

Gifts 290
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After a $5.5B Valuation, Vuori Exec Reveals What’s Next in International Expansion

Retail TouchPoints

athleisure market as a whole is expected to grow at a compound annual growth rate (CAGR) of approximately 7% through 2028. Brands like Vuori, which has positioned itself as a “category disruptor” by offering more versatile performance items, are at an advantage in this environment and are prioritizing growth across channels.

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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. billion by 2028, rising at a market growth of 14.2% Consumers value the convenience these offer. Consumers are not the only beneficiaries of this method of payment.

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Stop: Your Customer Journey isn’t Benefitting Your Customer

Retail TouchPoints

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Ditch the Redirects The consumer path to purchase has undoubtably changed. Lean into Consumer Convenience Today’s consumer isn’t sitting down at a computer and making a concerted effort to shop online.

Customer 246
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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.

Retail 260
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Beyond the Borders – How Retailers are Shifting Gears to Diversify  

Retail TouchPoints

CVS’ partnership with Microsoft focused on developing innovative solutions to help consumers improve their health, while empowering over 300,000 CVS Health employees with tools to attend more than 100 million people. from 2021 to 2028); vegan products; and blue zone-specific assortments, among others.

Retail 291