Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising
Retail TouchPoints
OCTOBER 29, 2024
The challenge could prove even greater for smaller D2C brands as they go head-to-head with national brands like Nike and Lululemon, which, in addition to direct sales, have the advantages of name recognition and multiple distribution channels. Nearly 70% of marketing spend has gone to these channels.
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