Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising
Retail TouchPoints
OCTOBER 29, 2024
Over the past decade, mobile phone usage has skyrocketed, and users check their phones more than 50 times per day. Mobile transactions account for a growing percentage of ecommerce sales every year and are expected to represent 60% of all ecommerce revenue by 2028. In-app video ads see click-through rates 7.5
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