Forrester eCommerce
OCTOBER 4, 2024
AI agents are getting a lot of buzz. They featured in Forrester’s Top 10 Emerging Technologies for 2024, bagged the keynote spot at Salesforce’s conference, and have allegedly triggered an arms race between OpenAI and big tech companies. What, exactly, are AI agents?
Groove
OCTOBER 4, 2024
The top result on Google receives more clicks than the second and third results combined. Businesses that improve their page rankings can dramatically increase how much traffic they bring to their sites, resulting in greater revenue. When building your business, working with an eCommerce SEO firm can make a difference. Recognizing the Need for an eCommerce SEO Firm A quality eCommerce search engine optimization firm is the cornerstone of building a robust digital presence that will bring custome
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Forrester eCommerce
SEPTEMBER 30, 2024
In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. However, amidst all the changes, the importance of trust remains constant. Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry.
Retail TouchPoints
OCTOBER 2, 2024
Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person shopping and all things retro. The campaign is now live on premium streaming services including Netflix, Peacock, Hulu and Disney+ as well as on Instagram, YouTube, TikTok , Simon’s owned channels and in its shopping centers across the U.S.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Groove
OCTOBER 2, 2024
For an eCommerce business, online presence is everything. It drives prospective customers to your site, compels them to stay, and convinces them to convert. Digital marketing services are vital to establishing, maintaining, and improving your online promotional efforts, and entrusting an agency with those tasks can lift a significant burden from your internal teams.
My Wife Quit Her Job
OCTOBER 4, 2024
Today, we’re diving into productivity hacks that don’t require any software, tools, or spending a dime. These are simple techniques that Toni and I use every day to boost our productivity and keep us on track. We’ll be sharing proven strategies to help you stay focused, manage your time more effectively, and maximize your output—all without burning out.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
OCTOBER 1, 2024
Choice Is A Mirage Well, sort of. Customers still want choice, and networking vendors claim to offer it. But this isn’t my first rodeo. When I see “choice” claims from vendors, I see it as just marketing’s way of saying that it’s a messy product portfolio. I’m not innocent.
Retail TouchPoints
OCTOBER 2, 2024
At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. The pre-recorded event featured a fitness theme with humorous video montages set at the “Pinterest Performance Center,” a fictional athletic facility for digital marketers.
Salsify
OCTOBER 3, 2024
Put lightly, the fourth quarter (Q4) is busy for brands, retailers, and consumers. The holiday season can make or break brands (and really anyone in this trio) in numerous ways — but what should brands focus on amidst the hustle and bustle? What ecommerce trends are having the most impact on buying decisions, and vice versa?
RetailWire
OCTOBER 1, 2024
A new report threatens to leave a stain on McDonald's good name, as it was revealed that a franchisee engaged in human trafficking involving what the arrest report is calling "modern slavery.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Forrester eCommerce
SEPTEMBER 30, 2024
Forrester is once again partnering with Women in Security and Privacy to provide free admission to our Security and Risk Summit for four women looking to break into cybersecurity. Learn the details and find out how to apply for the scholarship here.
Retail TouchPoints
SEPTEMBER 30, 2024
Puma is sprinting into the world of advanced ecommerce with new experiences developed in partnership with Google Cloud and Meta. Using Google Cloud generative AI technology, the sportswear brand can now personalize its online product images, and the company offered a sneak peek of a new virtual reality shopping experience it’s developing in partnership with Meta.
Groove
OCTOBER 3, 2024
In 2024, more than one in five retail purchases will take place online. For your eCommerce store to thrive, you need to build your digital presence and bring people to your site. An eCommerce SEO company can serve as a crucial partner in achieving these goals, so let’s look more closely at how these specialized agencies can help your business grow. Understanding the Role of an eCommerce SEO Company An eCommerce SEO services company uses its expertise in digital retail to help clients build their
Salsify
OCTOBER 1, 2024
Every October, a dark, foreboding cloud falls upon the retail world as zombies, witches, and all other manners of ghouls and ghosts emerge from the nether realms to celebrate the annual Halloween season. Put down your pitchforks — they’re just here to shop! And even better: Your brand has the chance to conjure up some record-breaking holiday sales. Here are some important ecommerce strategies for online retailers to consider as we approach the spooky season.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
365 Retail
OCTOBER 2, 2024
Lidl, one of Europe’s largest food retailers, has announced its commitment to achieving net-zero by 2050 as part of its international corporate social responsibility (CSR) strategy. This latest move outlines Lidl’s ambitious climate targets across its own operations and supply chain, reinforcing its dedication to embedding sustainable practices at an international level.
Retail TouchPoints
OCTOBER 2, 2024
Signage is everywhere. Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. They even influence how employees engage with customers and deliver value. Understanding each of these touch points is critical for retailers to create the experiences that consumers desire.
Groove
OCTOBER 3, 2024
Marketing is the lifeblood of eCommerce stores, but it's also something that many store owners struggle to navigate. With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed. Thankfully, working with an experienced digital marketing company is a solution that can help.
RetailWire
OCTOBER 1, 2024
The situation with the ILA has escalated as dockworkers on the U.S. East and Gulf Coasts launched their first major strike in nearly 50 years on Tuesday, halting around half of the nation's ocean shipping.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
FastSpring
OCTOBER 4, 2024
FastSpring is thrilled to announce our participation in gamescom asia, a premier event that offers unparalleled business opportunities both within and beyond Southeast Asia. As a global leader in payment solutions for game developers, our presence at this dynamic gathering underscores our commitment to supporting the burgeoning gaming industry across the region and around the world.
Forrester eCommerce
SEPTEMBER 30, 2024
Once again, the banking industry is on the cusp of transformative changes. AI and genAI technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud.
Retail TouchPoints
OCTOBER 3, 2024
JCPenney and Rare Beauty Brands have selected 10 finalists for the 2024 LIFT Beauty Accelerator program, which was created to empower female-identifying founders from underrepresented backgrounds. LIFT will support five early-stage brands from these communities with $10,000 grants, retail distribution and mentorship from beauty executives. During the competition’s next phase, finalists will pitch their concepts to a judging panel that includes Daren Curry, VP of Digital Acceleration at Rare Beau
Groove
OCTOBER 1, 2024
With the world’s eCommerce retail sales expected to surpass $4 trillion , businesses need to take the necessary steps to get their brands in front of target audiences and seize lucrative opportunities. The cornerstones of this process include working with SEO agencies and finding the right SEO packages. Understanding SEO Packages When businesses start to evaluate their SEO options, it helps to break down exactly what to expect from SEO packages and what to look for when comparing different optio
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
Wiser
OCTOBER 4, 2024
In today’s retail landscape, success depends on having a solid strategy that adapts to market changes in real time. The Very Group, one of the UK’s largest online retailers, faced challenges with inconsistent pricing and growing competitive pressure. They needed a better way to keep track of competitor pricing and product availability, especially in fast-moving categories like electronics and toys.
FastSpring
OCTOBER 4, 2024
FastSpring is excited to announce our role as the leading sponsor of GamesBeat Next, a premier event on the gaming industry calendar. Set to take place on October 28-29 at Convene in the heart of San Francisco, this event promises to be a melting pot of ideas, innovations, and opportunities for game developers and industry professionals alike. This year’s theme “Back to Growth,” is in response to the wake of recent challenges, the video game industry stands resilient, poised to reignite its mome
Forrester eCommerce
OCTOBER 4, 2024
In the competitive B2B landscape, above-average growth is a common ambition, yet many businesses fail to achieve this objective. According to Forrester’s State Of Customer Obsession Survey, 2024, 83% of B2B decision-makers set meeting commercial growth targets as a top priority. However, only 24% are outpacing their industry’s average growth. The underlying issue?
Retail TouchPoints
OCTOBER 1, 2024
As state, sector and international privacy laws get passed with increasing frequency, more companies are adopting cookie consent banners. This is in order to comply with requirements of these laws to obtain user permission or provide opt-out options for data sales. However, many who think they’re compliant after implementing a consent management platform (CMP) are often finding that they are not covered as well as they thought they were.
Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes
Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.
ROI Revolution
OCTOBER 4, 2024
Selling products on Amazon has led to a new and significant revenue stream for many brands. If you work for a brand that sells on Amazon, it’s crucial to invest time in how you present the products that you sell on the channel by optimizing your Amazon listings. When done well, your products will rank highly in search results and your conversion rates will improve.
RetailWire
OCTOBER 3, 2024
The recent dockworker strike is more likely to impact non-paper goods like electronics and cars.
RetailDive
OCTOBER 2, 2024
CEO Ryan Gellert said “some parts of our company need to be shaped differently” to position the business for the future.
Forrester eCommerce
OCTOBER 3, 2024
David Bowie’s classic song "Golden Years" tells us to “look at that sky, life's begun.” But retirement’s “golden years” are looking less golden for Americans. Forrester data indicates that many Americans are willing to work past the age of retirement, or even work a part-time job in retirement to supplement their income.
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!
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