Trending Articles

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“AI Responsibly” With GenAI In Martech

Forrester eCommerce

Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech).

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TikTok Touts Results of IP Enforcement Efforts

Retail TouchPoints

Facing an impending (although not certain) ban in the U.S., as well as persistent regulatory scrutiny globally for everything from child privacy to forced labor, TikTok could use some positive news coverage. So to nudge things in the right direction, the social platform has shared details about its successes in protecting intellectual property rights on its Shop ecommerce platform.

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This Holiday Season, Gift Consumers Compelling Creative  

Forrester eCommerce

Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising – compelling creative – is scarce.

Gifts 367
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Product Feed Management for eCommerce Success with Feedonomics - EP007

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies. Dornfeld shares his journey from Scubana to BigCommerce, where he helped drive the acquisition of Feedonomics, ultimately overseeing global partnerships.

eCommerce 288
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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561: How To Create Long-Form Videos That Blow Up on YouTube

My Wife Quit Her Job

In this episode, we dive into how to make long-form videos that actually take off on YouTube. You’ll get tips on grabbing viewers’ attention, keeping them hooked, and boosting your video’s reach with keyword research. What You’ll Learn How to structure your video for the YouTube algorithm The most important part of your video Which AI tools to use to help write your script Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the pa

eCommerce 156
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2024 Holiday Shipping Guide: Deadlines, Surcharges, and Smart Strategies for E-commerce Businesses in the US and Canada

lateshipment

The holiday season is almost here, just T-23 days as we are writing this article away from things getting really hectic. For e-commerce businesses, this means it’s time to prepare for the busiest time of the year. And remember, early preparation is key to ensuring a smooth holiday season. So, in this blog, we’ve covered a comprehensive holiday schedule in the form of information on shipping deadlines and peak season surcharges for the 2024 season.

eCommerce 130

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How Brands Should be Preparing for a Potential TikTok Ban

Retail TouchPoints

For more than two years the fate of TikTok in the U.S. has hung in the balance. But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. If the current ban on the platform is upheld, it will be blocked in the U.S. on Jan. 19, 2025 unless it is sold to a U.S.

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Social Commerce Is Shaping the Shopping Habits of Every Generation | Salsfiy

Salsify

Social commerce, also known as social shopping , has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.

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Branded Return and Exchange Portal: What Makes One And How It Works

lateshipment

A high return rate is a concern for any e-commerce business. However, most brands still don’t have a proper returns system in place to optimize the final leg of the post-purchase loop. In most cases, customers who initiate returns didn’t expect things to go this way in the first place, thus, the key is to NOT make the returns process even more stressful for them.

eCommerce 130
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Building the Future with AI at the Edge: Critical Architecture Decisions for Success

Forrester eCommerce

Edge intelligence marks a pivotal shift in AI, bringing processing and decision-making closer to where it matters most: the point of value creation. By moving AI and analytics to the edge, businesses enhance responsiveness, reduce latency, and enable applications to function independently—even when cloud connectivity is limited or non-existent.

Customer 259
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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BigCommerce vs. WooCommerce: Features, Pricing, and More

Groove

Choosing the right eCommerce platform for your business is an important decision. There are a lot of options on the market today, each with its own unique set of features, pros, and cons. But two popular platforms worth considering are BigCommerce and WooCommerce. In this BigCommerce vs. WooCommerce comparison, we'll go over everything you need to know about these two options, including their pricing, features, and scalability.

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Amazon Opens Immersive Virtual Holiday Shop

Retail TouchPoints

Amazon may be pulling back on brick-and-mortar , but stores, at least the digital kind, are clearly still a focus for the e-tailer. Exhibit #1: Amazon’s virtual holiday shop. The new 3D immersive experience joins a host of other virtual showrooms and stores powered by Amazon Beyond , the company’s virtual shopping division. The new Virtual Holiday Shop features a selection of top holiday gifts, interactive content, cheerful music and animations to help customers find the perfect gift for everyon

Toys 277
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H Beauty Joins Silverburn

365 Retail

Henderson Park , the international private equity real estate firm, and Eurofund Group , the pan-European investment and development company, have announced the addition of H beauty to Silverburn in Glasgow. The Harrods-owned beauty brand will occupy 22,500 sq ft of the former Debenhams unit, marking the flagship store’s sixth location and expanding Silverburn’s beauty and lifestyle offering.

Leisure 111
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Vitamin Shoppe owner files for bankruptcy

RetailDive

Franchise Group, which also runs Pet Supplies Plus and Buddy’s Home Furnishings, will shut down American Freight starting this week.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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IATA’s Distributed Digital Identity (DDID) framework serves a compelling business need

Forrester eCommerce

IATA announced a new framework and plans for using decentralized digital identity (DDID) to provide end-to-end travel experiences for domestic and international passengers. The experience includes check-in, immigration / border controls and boarding. IATA is the trade association for world airlines, representing over 330 airlines and over 80% of global air traffic.

Travel 195
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Looking for a BigCommerce Alternative? Here Are Your Best Options

Groove

People know that location is everything when you set up a brick-and-mortar business. If you build an online store, you want to pay similarly close attention to your foundation. Choosing the right eCommerce platform for a store can have a major impact on your business operations and the long-term prosperity of your company. BigCommerce has emerged as a popular choice for online retailers, thanks to its wealth of features and capabilities.

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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

Picture this: You’re about to buy something online, but the site doesn’t remember who you are, so you go buy your item elsewhere, or just not at all. What might sound like an unlikely scenario happens all the time – a FIDO Alliance study found that U.S. consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 times per day on average.

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How Shoppers Feel About Personalization in Ecommerce | Salsify

Salsify

There’s nothing worse than scrolling past hundreds of products you wouldn’t touch with a 10-foot pole to find what you need.

eCommerce 125
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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DTC is dead. Long live DTC.

RetailDive

As a channel, it remains key to growth for many retailers. But the era of the DTC brand as we know it is over.

Channel 131
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What To Expect On Singles Day 2024: Intensified Competition, Price Wars, And GenAI

Forrester eCommerce

Despite slowing economic growth, Singles Day 2024 is shaping up to be one of the most competitive and innovative shopping events yet. Here’s what to expect for this year’s online retail extravanganza.

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Standard vs. Custom BigCommerce Themes: Which Is Right for Your Store?

Groove

How important is a website's visual design? While it may not be the most important factor when it comes to SEO rankings , the appearance of a website is highly important when you want to make the right impression on your customers. And that makes it essential to choose the right theme. With BigCommerce, you have the option to use pre-designed standard themes or build your own custom themes.

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We Need to Talk About Porch Piracy 

Retail TouchPoints

In an era when online shopping is not just a convenience but a way of life, a new menace is plaguing consumers and retailers alike: porch piracy. Our recent research reveals that over a third of U.S. online shoppers have fallen victim to this form of theft within the past year. The situation is particularly dire for younger generations, with over half of Gen Z consumers reporting that they have experienced porch piracy in the last 12 months.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Empowering Sales with Store-Level Selling and Incremental Points of Distribution

Wiser

We’re increasingly seeing the FMCG industry place their bets on two areas they see as offering a competitive edge: store-level selling and incrementally adding points of distribution in the applicable channels and categories. Both strategies allow field reps to leverage data in ways that deepen their relationships with store managers and improve product visibility.

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Dollar Tree CEO steps down

RetailDive

Rick Dreiling’s departure due to health concerns comes as the company is navigating several challenges, including a possible spin off or sale of its Family Dollar banner.

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Retailers: Boost User Confidence This Holiday Season

Forrester eCommerce

The UX field has long emphasized ease and effectiveness, but good UX is also shaped by whether customers feel valued, understood, and confident.

Retail 195
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The Biggest B2B eCommerce Trends You Can’t Ignore

Groove

When digital marketing and eCommerce exploded into the retail market, a considerable amount of the conversation revolved around B2C customers and their purchases. However, the B2B eCommerce landscape has begun to rapidly evolve, driven by advancements in technology and changes in buyer expectations. The growing competition in this space compels B2B businesses to find new ways to engage their target audiences so that they can grow their market share.

B2B 221
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Primark to Open First of 5 Texas Stores Next Month

Retail TouchPoints

Irish apparel retailer Primark is continuing its brick-and-mortar expansion in the Southwest U.S. with the opening of its first Texas store next month and plans for four more locations in the state. Primark also signed a contract to open a flagship store in midtown NYC’s Penn District last month. The new store, located at La Plaza in McAllen, Texas, will feature 37,000 square feet of selling space when it opens Dec. 12, 2024 and will be the retailer’s 29 th U.S. location.

Apparel 256
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Wiser Use Case: How Wiser Helped an FMCG Brand Increase In-Store Training ROI by 77%

Wiser

In an industry as competitive as FMCG, effective in-store engagement is essential for driving brand advocacy and influencing consumer choices. One leading FMCG manufacturer recognized this and invested in training programs to empower store staff as brand advocates. However, the company faced significant challenges in tracking the effectiveness of these programs and ensuring their initiatives translated into increased product recommendations and customer loyalty.

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The Children’s Place launches Shein storefront

RetailDive

The deal allows the youth apparel company to distribute its products through the fast-fashion giant’s platform and diversify its omnichannel strategy.

Apparel 107
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New Research — Content Management Systems: Landscape & Trends

Forrester eCommerce

According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023. Web content management software growth now outpaces the growth of the broader software market and is poised to reach $15.3 billion (total addressable market) by 2028.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.