Forrester eCommerce

AUGUST 18, 2021

Over the past year, breaches like SolarWinds and Kaseya have woken us up to the realities of software supply chain risk.

Supplies 359

Supplies Management Customer 359

Retail TouchPoints

SEPTEMBER 14, 2023

Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance. Historically, marketers have had to dig through analytics and sales tracking to evaluate influencer campaign results, making it difficult to accurately measure ROI and understand the full-funnel impact of these programs.

Improvements 264

Improvements Marketing Social Media 264

Forrester eCommerce

JANUARY 28, 2020

Fines might not always be particularly high, but our analysis shows that – at least in terms of volume – Data Protection Authorities (DPAs) are rapidly increasing their GDPR enforcement activities. Yes, you read the title of this blog well: GDPR enforcement is on fire! And, some interesting trends are also emerging, such as: As […].

Blog 536

Blog Customer 536

Forrester eCommerce

DECEMBER 21, 2023

Gain a better understanding of content engagement.

B2B 273

B2B Operations Technology Marketing 273

Retail TouchPoints

JANUARY 22, 2024

Finding Opportunities for Deeper Engagement FullStory analysis of the Kleenex Pollen Pal tool. [That insight] allowed us to not invest time in things that aren’t needle movers and instead focus our attention on things that are.”

Consumer 264

Consumer Customer Information Customer Experience 264

Forrester eCommerce

MAY 10, 2021

While automated malware analysis and network intrusion detection systems remained in our Divest category, three more technologies joined them this year: data loss prevention, managed security service providers, and security user behavior analytics. Why is this? Because these stand-alone technologies simply don’t cut it anymore.

Technology 488

Technology Management Operations Customer 488

Forrester eCommerce

MARCH 18, 2024

Last week, we issued our analysis of the Q4 2023 earnings announcements of large public technology service providers. Our takeaways? First, tech service providers grew much slower in 2023 than in 2022 signaling a belt tightening in technology spend. While […]

Technology 433

Technology Customer 433

Forrester eCommerce

FEBRUARY 17, 2021

My analysis showed how difficult it was for a buyer to understand digital business transformation services from the firm’s website. How many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website.

B2B 474

B2B Customer Experience Management Marketing 474

Forrester eCommerce

JUNE 21, 2021

Our multimodal consumer analysis shows […]. TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service.

Consumer 468

Consumer Customer Experience Customer 468

Forrester eCommerce

MARCH 28, 2024

My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently.

B2B 410

B2B Marketing Other 410

Forrester eCommerce

OCTOBER 10, 2023

In an analysis of Forrester’s developer survey data, we found that: C-levels and middle managers know […] In most successful organizations, software developers align their goals with the goals of the business. In the real world, though, that’s not what happens.

Management 433

Management Customer 433

Groove

MARCH 5, 2024

Are you trying to decide between ActiveCampaign vs Klaviyo? Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience.

Live Chat 206

Live Chat eCommerce Platforms WooCommerce Shopify 206

Forrester eCommerce

JANUARY 30, 2023

You probably already have basic marketing measurement approaches running — whether it’s last-touch or a 30/60/90-day analysis of your email […]

Marketing 351

Marketing Channel Improvements Management 351

Forrester eCommerce

FEBRUARY 8, 2021

I’ll be covering topics like Network Analysis & Visibility (NAV), Zero Trust Architecture, and the Zero Trust eXtended (ZTX) ecosystem. Hello everyone! This January, I joined Forrester as an analyst on the Security and Risk team.

396

396

Groove

FEBRUARY 15, 2024

Here are the advantages of integrating Ahrefs: Comprehensive Keyword Research: Ahrefs has an extensive database that provides you with not only the top-ranking keywords for your search but also advanced analysis. Content Analysis: You receive real-time feedback on your content's readability and keyword usage.

SEO 352

SEO Shopify Blog Marketing 352

Retail TouchPoints

JANUARY 25, 2023

Vulnerability prioritization : To truly understand cyber risk and prevent breaches, advanced vulnerability prioritization automatically considers threat intelligence, asset context and attack path analysis. and including attack path analysis can help reduce overall scope of the cardholder data environment (CDE).

Merchant Services 354

Merchant Services Payment Services Mobile Payments Customer Data 354

Groove

OCTOBER 11, 2024

Email marketing management involves overseeing all aspects of your email campaigns, from strategic planning and content development to testing and performance analysis. Reporting and Analysis Consistently review your campaign reports to measure success and identify both what's performing well and areas where there is room for improvement.

Management 365

Management Marketing eCommerce Recommendation 365

Forrester eCommerce

MAY 7, 2024

AppGen platforms will integrate the steps of software analysis, development, security, testing, and delivery by providing TuringBots for both low-code and high-code development spanning every step — all while incorporating the principles of agile and DevOps along the way.

Technology 293

Technology 293

Forrester eCommerce

AUGUST 19, 2024

For those of you interested in doing a little “now and then” analysis, you’ll want to find the 2004 version of this […] This makes what I believe is the 15th time I’ve authored the wave evaluation of this vendor category!

Marketing 273

Marketing Customer 273

Retail TouchPoints

SEPTEMBER 15, 2023

This can improve the accuracy and reliability of data analysis and reduce the time and effort required to explore and clean the data. Faster Time-to-Insight: By defining semantic labels and metadata early in the data pipeline, data analysts and data scientists can quickly locate and access the relevant data they need for analysis.

Definition 328

Definition Improvements Management Information 328

Retail TouchPoints

MAY 12, 2023

At Nordstrom, Smith will be responsible for financial planning and analysis, accounting, tax, internal audit, treasury, investor relations and strategy sourcing. Smith brings extensive experience in retail finance posts, including serving as CFO at Walmart from 2010 to 2014 and at Target from 2015 to 2020.

Technology 340

Technology Information Retail Other 340

Retail TouchPoints

MARCH 6, 2023

And so, alongside the demise of the third-party cookie, we hope to see retailers starting to wake up to the power of mining unstructured text data — and going far beyond rudimentary word cloud-type analysis. If the demise of third-party cookies changes that, then it’s no bad thing.

Retail 289

Retail Customer Experience Consumer Marketing 289

Retail TouchPoints

FEBRUARY 1, 2024

MMM’s statistical analysis approach helps prove closed-loop measurement by demonstrating how each channel impacts bottom-line results.

Multi-channel 298

Multi-channel Channel Workshop Marketing 298

Retail TouchPoints

AUGUST 6, 2024

Additionally, by leveraging the solution’s cloud technology, Sainsbury’s will gain access to AI-powered real-time data and analytics for sales analysis, estimates of future store performance, associate productivity and cash management.

POS 278

POS Mobile Point of Sale Technology 278

Retail TouchPoints

MAY 21, 2024

The potential of network analytics extends far beyond simple foot traffic analysis. The Impact of Network Analytics on Customer Behavior Analysis Network analytics offers a powerful lens through which retailers can understand and influence customer behavior more effectively.

Payment Services 264

Payment Services Retail Supplies Operations 264

Retail TouchPoints

NOVEMBER 25, 2024

Following an independent investigation and forensic analysis, Macy’s said it identified “a single employee with responsibility for small package delivery expense accounting” who had intentionally made erroneous accounting entries to hide approximately $132 to $154 million in delivery expenses from Q4 2021 to this current quarter.

Management 279

Management Other Customer Retail 279

Retail TouchPoints

DECEMBER 27, 2021

For context, we believe investment grade analysis must have a view of the total picture, including fundamental financial position and environmental, social and governance (ESG) practices. She performs corporate credit analysis and contributes to the ongoing development of Breckinridge’s environmental, social and governance (ESG) frameworks.

Retail 357

Retail Supplies Customer Loyalty Consumer 357

Retail TouchPoints

JUNE 14, 2024

Leveraging AI to Optimize Everything from Chain of Custody to Risk Management Increasingly, multi-enterprise platforms are harnessing artificial intelligence (AI) to optimize supply chain processes through faster and more accurate predictive analysis and risk management.

Supplies 297

Supplies Retail Document Operations 297

Retail TouchPoints

SEPTEMBER 19, 2024

Lee will be responsible for financial planning and analysis, internal audit, accounting, investor relations, financial products and services and corporate development. Target has named Jim Lee as its new CFO, effective Sept. He takes over from COO Michael Fiddelke, who has held both titles since January.

Retail 264

Retail 264

Retail TouchPoints

MARCH 27, 2023

The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such as visitor volume, frequency and competitive analysis.

Books 317

Books Customer Retention Social Media Mobile 317

Retail TouchPoints

FEBRUARY 28, 2024

For data practitioners across industries, there are many benefits of having predefined and prebuilt data models for analysis and activation. Analysis-ready models eliminate the need for manual data engineering, science and analysis, all of which can be time-consuming and prone to error.

Toys 260

Toys Supplies Improvements Marketing 260

Retail TouchPoints

JUNE 22, 2023

Toolio aims to be a consolidated platform for all of a retailer’s merchandising activities and its capabilities include: Merchandise Planning: Build, understand and maintain merchandise financial plans and open-to-buy with automation and real-time insights; Assortment Planning: Develop home-run products leveraging attribute-based analysis, data-driven (..)

Shopify 278

Shopify Improvements Retail 278

Forrester eCommerce

JUNE 10, 2024

I conducted an in-depth analysis of 13 vendors and evaluated their products across 28 criteria. The Forrester Wave: Intranet Platforms, Q2 2024 published on June 6. My assessment revealed three leaders, five strong performers, and five contenders.

Customer 210

Customer 210

Retail TouchPoints

MAY 31, 2022

When the speed of 5G is combined with mobile-edge computing (data processing and storage that happens right “at the edge” of where the data is being collected, for example in a retail store), real-time data analysis and response becomes, well, a reality. Fast, Frictionless Checkout.

Merchant Services 354

Merchant Services Retail Mobile Supplies 354