Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309

Channel Social Media SEO Other 309

BigCommerce

FEBRUARY 1, 2018

This is known as competitive analysis. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors. . How to Conduct Your Competitive Analysis. You want to make sure shoppers have a reason to pick you over everyone else.

Shipping Costs 355

Shipping Costs Social Media Shipping Information 355

Optimizely

APRIL 29, 2020

The good news is that Zaius is built to provide Marketers with that single, unified place where all customer data is ready for analysis, segmentation, and activation. We’re excited to say that our recently released, new custom channel will allow you to activate your data through any system via APIs.

Channel 195

Channel Customer Customer Data Information 195

CPC Strategy

MAY 6, 2024

Amazon Unlocking AMC Insights Series: Leveraging Media Overlap Analysis for Enhanced Conversions By Tinuiti Team May 06 2024 In today’s data-driven marketing landscape, the ability to ask the right questions is paramount. What is the Media Overlap Analysis? However, this approach overlooks the influence of other ad types.

Events 80

Events Article Subscription Marketing 80

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Wiser

NOVEMBER 29, 2023

These activities can be targeted at channel partners with incentives to encourage stocking and promotion of products, or they can be aimed directly at the consumer. The post Trade Promotion vs Consumer Promotion: A Comparative Analysis appeared first on Wiser Retail Strategies.

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Ecommerce Platforms

JULY 7, 2020

Sales channels – Selling online isn't only about having your own website. Sales channels . Shopify boasts an intuitive backend interface, with a left sidebar menu, sales channel quick buttons, and step-by-step procedures for launching your ecommerce site. As of this analysis, Shopify has 73 themes in its library.

Payment Services 262

Payment Services Shipping Costs Merchant Services Payments 262

CPC Strategy

JULY 10, 2024

Amazon Unlocking AMC Insights Series: How to Use Tentpole Analysis Post-Prime Day for Smarter Seasonal and Yearly Media Strategy By Tinuiti Team Jul 10 2024 In today’s data-driven marketing landscape, the ability to ask the right questions is paramount. What is Tentpole Analysis? View other entries in this series here.

Events 89

Events Information Marketing Article 89

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

365 Retail

JULY 16, 2024

In an era dominated by digital interactions, the enduring significance of the voice channel in customer service has been highlighted by a survey of 1,000 consumers conducted by the leading research and analysis firm for the contact centre industry, ContactBabel. Despite advancements, current metrics for voice channels are lacking.

Channel 52

Channel White Paper Multi-channel Customer 52

Omnisend

NOVEMBER 2, 2021

Since email marketing is one of the best sales channels, we decided to see what kind of email elements—images, buttons, words, subject lines, etc.—lead Having too many options in an email most likely leads to analysis paralysis where your contacts can’t decide between multiple options, and they end up clicking on nothing.

Merchant Services 168

Merchant Services Shipping Recommendation eCommerce 168

Groove

OCTOBER 2, 2024

Digital Marketing Agency Services Defined Digital marketing refers to content creation and dissemination through digital media channels—websites, landing pages , social media, and email—and promoting that content using various strategies. More specifically, you should know how they can benefit your business.

PPC 276

PPC eCommerce Marketing SEO 276

Dynamic Action

JANUARY 25, 2024

Summary In today’s omnichannel retail environment, customers expect to move across channels seamlessly, making it crucial for retailers to provide an integrated and consistent experience. Customers interact with your retail business in-store, through your website, on social media channels, on apps, etc.

Omnichannel 62

Omnichannel Channel Retail Social Media 62

Ecommerce Platforms

OCTOBER 21, 2019

A break-even analysis allows you to assess the margin of safety. For the most part, making such an analysis allows you to work with practical projections. It takes into account, all the perks this analysis calculator brings on board, and breaks down any strange jargon. It's also used to assess recurring production expenses. .

Shipping Costs 139

Shipping Costs Definition Payments Merchant Services 139

RTP blog

MARCH 17, 2019

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. This is what we call analysis of “base” drivers, long-term factors that drive sales outside of changes in other short-term influences.

Channel 150

Channel Consumer Marketing Customer 150

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

Retail TouchPoints

MAY 24, 2024

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses. By streamlining and integrating operations, retailers can simplify how they manage large, cross-functional teams and various locations and channels.

Merchant Services 246

Merchant Services Shopify POS Multi-channel 246

Retail TouchPoints

FEBRUARY 1, 2024

Instead, marketers must use a blend of different testing methods to verify closed-loop measurement and track whether their campaigns are driving sales, including: ● Incremental Lift Testing: Incrementality looks at the impact of channels and how they lift each other up and assist in the overall success of marketing.

Multi-channel 266

Multi-channel Channel Workshop Marketing 266

ESW

APRIL 5, 2023

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation. Proper preparation reduces headaches and boosts sales.

Channel 78

Channel Merchant Services Payments Payment Services 78

PERQ

JANUARY 27, 2023

In a nutshell, that’s the value of a lead analysis report: a study of how each of your lead sources are performing so you can drop underperforming investments and uncover opportunities to improve conversions, often at lower cost. Which tactics/campaigns/channels deliver best-fit, high-intent leads? It turns out you can.

Channel 36

Channel Information Operations Marketing 36

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. To avoid this confusion, you need to measure conversion rate by channel, seasonality, device, and more.

Channel 113

Channel Mobile eCommerce Improvements 113

Ecommerce Platforms

AUGUST 22, 2022

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

Kissmetrics

SEPTEMBER 19, 2017

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Currently, the best way to measure how much reach a podcast has is the number of downloads and the number of subscribers to a given channel. Social media? How about podcasts? Podcasts?” Measuring Reach: Still In Its Infancy.

Channel 226

Channel Marketing Download Social Media 226

Digital Doughnut

APRIL 7, 2023

Second, display ads tend to run across all available channels, and even the simple aggregation of data from Facebook, Google, and direct sites becomes a major challenge. Firstly, a lot of people don’t understand how display advertising affects conversions and consider it an unnecessary luxury.

Channel 52

Channel 52

365 Retail

MAY 17, 2022

In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.

Merchant Services 104

Merchant Services White Paper Payment Services Multi-channel 104

GetElastic

NOVEMBER 17, 2021

The Continued Rise of D2C Commerce: In Gartner’s latest Digital Commerce Market Share Analysis, a key theme was continued exploration of new business models for brands looking to double down on their existing successful digital commerce businesses. But, in short: Customers want to buy direct. Now having a website is table stakes.

Channel 112

Channel Shipping Costs Multi-channel Payments 112

ESW

SEPTEMBER 7, 2020

Most people wouldn’t consider a global pandemic the best time to launch a new sales channel, but that’s precisely what PepsiCo did with the launch of two CPGs DTC websites. Whether you call it sourcing community feedback or mining user data, Pepsi’s DTC channels allow it to own its relationship with consumers,” she writes.

Food and Beverages 78

Food and Beverages Consumer Goods Consumer Channel 78

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

Retail 221

Retail Social Media Channel Consumer 221

PERQ

SEPTEMBER 16, 2022

To kick things off, Maribeth Ross, PERQ’s EVP of Marketing, presented a few highlights of that analysis in a webinar. Personalization is huge — not just according to PERQ’s MQ analysis, but also to mounting data from leading research firms like Gartner, McKinsey, and more. The renter’s journey is getting longer.

Webinar 69

Webinar Presentation Information Channel 69

365 Retail

JANUARY 9, 2024

“Overall, building a strong following and online presence across multiple channels becomes crucial in driving sales and capitalising on the expanding market demand.” The post Nike Tops UK’s 2023 E-commerce Brand Rankings, with Ikea and Samsung Following Closely in Annual Sector Analysis appeared first on Retail News and Events.

eCommerce 62

eCommerce Toys Search Marketing Social Media 62

Groove

SEPTEMBER 23, 2024

Expert analysis enables marketers to refine their strategies and maximize the return on your investment. Digital Strategy Agencies vs. Single-Channel Marketing Single-channel advertising—a strategy focused on reaching out to customers through one channel, such as a catalog or Facebook page —can severely limit brand exposure.

Social Media 195

Social Media eCommerce SEO Multichannel 195

GetElastic

JUNE 26, 2020

Channel conflict is largely centered on product price. The power to disintermediate is the central underlying factor that defines channel conflict, and must be managed by manufacturers and distributors alike to avoid alienating traditional reseller channels. What are the pricing trends in each resale channel?

Shipping Costs 88

Shipping Costs Channel B2B Management 88

Liveintent

SEPTEMBER 17, 2019

Evaluating new partnership channels can be challenging. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Our experts weigh in below. Watch the complete webinar below.

Channel 83

Channel Multi-channel Webinar Fashion 83

Retail TouchPoints

FEBRUARY 28, 2024

For data practitioners across industries, there are many benefits of having predefined and prebuilt data models for analysis and activation. Analysis-ready models eliminate the need for manual data engineering, science and analysis, all of which can be time-consuming and prone to error.

Toys 215

Toys Supplies Improvements Marketing 215

Retail TouchPoints

MAY 21, 2024

The potential of network analytics extends far beyond simple foot traffic analysis. The Impact of Network Analytics on Customer Behavior Analysis Network analytics offers a powerful lens through which retailers can understand and influence customer behavior more effectively.

Payment Services 239

Payment Services Retail Supplies Operations 239

SellBrite

MAY 17, 2019

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. There’s only one problem: Some online sales channels offer design templates and fulfillment outsourcing while others offer product auctions and multiple pricing options.

Channel 129

Channel WooCommerce Shipping Costs Social Media 129