Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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PPC eCommerce Management Seminar 92

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

Kissmetrics

JANUARY 31, 2018

They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. At the very end, you’ll be able to take these tips and instantly increase your own PPC campaigns. PPC is one of my favorite marketing tactics. So far they’ve followed up in all three primary channels: Phone. Thankfully!

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PPC Information Other Customer 197

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. To avoid this confusion, you need to measure conversion rate by channel, seasonality, device, and more.

Channel 113

Channel Mobile eCommerce Improvements 113

Ecommerce Platforms

JANUARY 10, 2022

In their simplest forms, reverse ASIN tools analyze internal traffic channels and bring together that data to boost sales for your own store. In this guide, we outline the basics of each tool, talk about pricing, and explain which tools offer the top features for growing your Amazon business with precise Amazon keyword tracking and analysis.

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PPC Channel Information Other 197

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

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PPC eCommerce Other Improvements 88

Kissmetrics

SEPTEMBER 28, 2020

The quality of that initial analysis, however, will depend on the quality of the technology that your agency partner has built. Experience with your channels – It’s no use to you if the analytics company you want to work with specializes in advertising analytics and you have a content-focused strategy. They have an all-star team.

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PPC Technology Channel Marketing 280

AcquireConvert

JULY 1, 2024

Digital marketing refers to the use of digital channels to promote or market products and services to consumers and businesses. How Digital Marketing Works Digital marketing works by leveraging various online channels and tactics to connect with current and prospective customers. Create and optimize content for digital channels.

Social Media 36

Social Media Marketing PPC SEO 36

Groove

JANUARY 13, 2021

eCommerce PPC. From keyword research and a competitive analysis to a content strategy framework and inbound best practices, we work tirelessly to help your brand increase organic reach and attract new customers. Plus, it's one of the highest-converting channels for eCommerce businesses. eCommerce PPC. Website support.

eCommerce 220

eCommerce PPC SEO eCommerce Design 220

Inflow Insights

NOVEMBER 15, 2021

Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. Sheets #3–4: Google PPC – Top Products & – Top Product Categories. Fortunately, there is a better way. The first table in this template is our “Sitewide Top Products.”

PPC 112

PPC eCommerce Download Supplies 112

Kissmetrics

OCTOBER 4, 2020

This can include things like marketing channels (search, PPC, content), operations or product data. Or perhaps you may need to leverage data to scale an existing marketing channel. For that reason, your partner should always have a strong, clearly communicated, and logical case for their analysis. A Well-rounded Team.

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Technology PPC Marketing Channel 283

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We’re able to compound the results you achieve with your AdWords campaigns by integrating them with other channels. AdVenture Media Group specializes in PPC advertising.

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PPC SEO Multichannel Social Media 206

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Google is the dominant channel for paid search, and the gap in click share and click volume is only getting wider. With Industry Insights Straight from Google.

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PPC eCommerce Payments Payment Services 60

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . Your AI-powered advertising plans are tailored to meet the needs of your eCommerce business across all channels.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Wiser

JULY 25, 2023

This can be done through a variety of channels such as blogs, videos, podcasts or even social media posts—all tailored specifically to the interests of potential customers to draw attention and drive sales. Consider using both online and offline channels for maximum impact.

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Small Business Retail Social Media PPC Events 147

Inflow Insights

JANUARY 15, 2020

That said, tracking too many metrics can make a thorough analysis difficult. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together.

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PPC eCommerce SEO X-cart 162

Inflow Insights

DECEMBER 8, 2021

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Most of this analysis should be done while your site is in development, but we always recommend conducting a new audit shortly after the new site launches.

Improvements 106

Improvements Marketing PPC SEO 106

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. The platform also limits data retention to 14 months, so you’ll need to connect with BigQuery data warehousing and data stream for long-term reporting analysis. The good news?

eCommerce 296

eCommerce SEO Recommendation Events 296

Groove

MARCH 24, 2022

We do this by conducting a competitive analysis and identifying the key factors that differentiate your business from the competition. From PPC advertising to omni-channel selling, our marketing team handles all strategies to increase conversions and generate more revenue for your business. BigCommerce Website Support.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Algopix

AUGUST 10, 2020

Conduct an in-depth marketing analysis to ensure that you are offering the most popular items. Nevertheless, we are currently seeing an increasing number of other channels generating significant sales. Which channels do you recommend and what are the keys to wise expansion? When setting up new channels, do so gradually.

eCommerce 78

eCommerce Channel PPC Gifts 78

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

eCommerce 109

eCommerce PPC Marketing SEO 109

PERQ

JULY 23, 2024

Should you spend big on Google PPC or on Facebook ads? Of course, your best analysis will happen if you have accurate spend and results reporting. Check your Ad Accounts – Work with your PPC provider to see which Facebook and Google keywords have produced the most clicks. What about social media? Should you create videos?

Marketing 36

Marketing PPC Social Media Technology 36

ChannelAdvisor

JANUARY 23, 2023

Today, every channel is an e-commerce channel. A partner program can help brands like yours answer these common questions to create a foundation for a successful shoppable media strategy that reaches more consumers, improves conversions and strengthens channel relationships. Already have a channel partner program?

eCommerce 59

eCommerce Channel Multichannel PPC 59

Ecommerce Platforms

OCTOBER 22, 2018

It would have been impressive a decade or so ago- but today, there’s nothing special about feeding a program with Google ranking factors to power SEO analysis. Although SEMrush is popularly known for its SEO capabilities, it extends to cover other prominent internet marketing channels. Paid Advertisement Analysis. There’s more.

Marketing 116

Marketing Social Media SEO PPC 116

Wiser

JULY 25, 2023

This can be done through a variety of channels such as blogs, videos, podcasts or even social media posts—all tailored specifically to the interests of potential customers to draw attention and drive sales. Consider using both online and offline channels for maximum impact.

Small Business Retail 78

Small Business Retail Social Media PPC Events 78

BigCommerce

JUNE 27, 2017

By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. quantitative analysis gathers aggregate data about: what visitors do on the site. Efficiency of traffic acquisition channels. Heuristic analysis.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

ChannelAdvisor

JANUARY 23, 2023

Today, every channel is an e-commerce channel. A partner program can help brands like yours answer these common questions to create a foundation for a successful shoppable media strategy that reaches more consumers, improves conversions and strengthens channel relationships. Already have a channel partner program?

eCommerce 52

eCommerce Channel Multichannel PPC 52

Kissmetrics

JUNE 9, 2017

In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis when making revenue-generating decisions – despite the widely publicized benefits of a data-driven approach to sales. For PPC advertisers, Facebook offers an incredible array of data insights.

Customer Retention 205

Customer Retention Customer Data Information PPC 205

Inflow Insights

JUNE 9, 2020

Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Traffic drops and penalty analysis play large roles in many SEO audits. Here’s a simple checklist to help you perform basic analysis after a major traffic drop. Don’t forget the post-migration analysis.

PPC 82

PPC Marketing SEO Shipping Costs 82

Algopix

AUGUST 14, 2019

Channel Supply Experts. Channel Supply Experts are specialized in maintaining and growing Amazon Businesses. Channel Supply Experts offers multiple services including Listing Optimization, Advertising Management, Import Solutions, White Label Sourcing, and Account Management. www.channelsupplyexperts.com. eStore Factory.

eCommerce 73

eCommerce Merchant Services Shipping Costs Shopify 73

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Rethink the Need for Advertising.

Marketing 356

Marketing Social Media PPC Customer 356

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Checkout funnel analysis and retention strategies are KEY. Have an effective PPC strategy. Create a community.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Omnisend

APRIL 28, 2023

You can easily track your performance through various marketing channels. You’ll have more channels available to you for this including live chat, email, social media DMs, and more. Use a consistent tone and voice when you interact with your audience on your website, social media, and other marketing channels. Your brand voice.

Definition 89

Definition Shipping Costs Payment Services Merchant Services 89

Omnisend

APRIL 28, 2023

You can easily track your performance through various marketing channels. You’ll have more channels available to you for this including live chat, email, social media DMs, and more. Use a consistent tone and voice when you interact with your audience on your website, social media, and other marketing channels. Your brand voice.

Definition 89

Definition Shipping Costs Payment Services Merchant Services 89

ROI Revolution

FEBRUARY 28, 2020

While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. PPC Advertising Growth: What Happened in 2019? PPC Advertising Growth: What Happened in 2019?

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Kissmetrics

AUGUST 22, 2017

He continues in elaborating that, off course, hiring someone who can understand not just the alphabet soup of online marketing – like SEO, PPC, PR and CRO, is important, but so too is realizing that one person cannot do everything. Then concentrate on their specific knowledge channels, like Facebook ads, social media, PR and so forth.

Management 212

Management SEO PPC Social Media 212

Kissmetrics

OCTOBER 27, 2020

Traditional outbound channels like TV, radio, print, radio, and billboards are there for all to see. Whether traditional or digital channels, the goal with outbound marketing is the same. Like outbound, without a solid strategy to guide its execution, inbound marketing is difficult to turn into a growth channel.

Marketing 291

Marketing Social Media Article Other 291