Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Kissmetrics

OCTOBER 4, 2020

This can include things like marketing channels (search, PPC, content), operations or product data. Or perhaps you may need to leverage data to scale an existing marketing channel. For that reason, your partner should always have a strong, clearly communicated, and logical case for their analysis. A Well-rounded Team.

Technology 283

Technology PPC Marketing Channel 283

Groove

SEPTEMBER 23, 2024

A top AdWords PPC management agency should have plenty of happy clients who serve as references and case studies. Beyond Basic PPC Management When a top Google Ads agency approaches PPC management, it goes beyond the basics. They also have the right techniques for proficient cross-channel integration.

Management 195

Management PPC Outdoor Information 195

Ecommerce Platforms

JANUARY 10, 2022

In their simplest forms, reverse ASIN tools analyze internal traffic channels and bring together that data to boost sales for your own store. In this guide, we outline the basics of each tool, talk about pricing, and explain which tools offer the top features for growing your Amazon business with precise Amazon keyword tracking and analysis.

PPC 197

PPC Channel Information Other 197

BigCommerce

JUNE 27, 2017

By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. quantitative analysis gathers aggregate data about: what visitors do on the site. Efficiency of traffic acquisition channels. Heuristic analysis.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Groove

JANUARY 13, 2021

eCommerce PPC. From keyword research and a competitive analysis to a content strategy framework and inbound best practices, we work tirelessly to help your brand increase organic reach and attract new customers. Plus, it's one of the highest-converting channels for eCommerce businesses. eCommerce PPC. Website support.

eCommerce 224

eCommerce PPC SEO eCommerce Design 224

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We’re able to compound the results you achieve with your AdWords campaigns by integrating them with other channels. AdVenture Media Group specializes in PPC advertising.

PPC 206

PPC SEO Multichannel Social Media 206

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. The platform also limits data retention to 14 months, so you’ll need to connect with BigQuery data warehousing and data stream for long-term reporting analysis. The good news?

eCommerce 296

eCommerce SEO Recommendation Events 296

BigCommerce

JUNE 6, 2017

But in my experience, the secret to effective retargeting campaigns is careful management, analysis, and optimization. Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. Both channels have consistency. But first of all….

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Kissmetrics

JUNE 9, 2017

In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis when making revenue-generating decisions – despite the widely publicized benefits of a data-driven approach to sales. For PPC advertisers, Facebook offers an incredible array of data insights.

Customer Retention 205

Customer Retention Customer Data Information PPC 205

Kissmetrics

AUGUST 8, 2017

AdWords is one of the most predictable paid media channels. billion in the search channel. Perform the “Search Term Analysis” in your paid search platform. The analysis consists of the following: Search terms triggered by keywords. An analysis of their relevancy and KPIs. Search traffic is growing by a lot.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements Marketing 240

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Rethink the Need for Advertising.

Marketing 356

Marketing Social Media PPC Customer 356

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . Your AI-powered advertising plans are tailored to meet the needs of your eCommerce business across all channels.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Inflow Insights

JANUARY 15, 2020

That said, tracking too many metrics can make a thorough analysis difficult. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. To avoid this confusion, you need to measure conversion rate by channel, seasonality, device, and more.

Channel 113

Channel Mobile eCommerce Improvements 113

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Checkout funnel analysis and retention strategies are KEY. Have an effective PPC strategy. Create a community.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Kissmetrics

JULY 12, 2017

Perform a competitive analysis, using tools that can reveal the types of apps or services other companies may be investing in. If you don’t think they’ll be moved by competitors, then do a similar analysis of companies your leadership team closely monitors or respects. Image Source. Explain the Importance of Improving User Experience.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

Kissmetrics

AUGUST 22, 2017

He continues in elaborating that, off course, hiring someone who can understand not just the alphabet soup of online marketing – like SEO, PPC, PR and CRO, is important, but so too is realizing that one person cannot do everything. Then concentrate on their specific knowledge channels, like Facebook ads, social media, PR and so forth.

Management 212

Management SEO PPC Social Media 212

Inflow Insights

NOVEMBER 15, 2021

Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. Sheets #3–4: Google PPC – Top Products & – Top Product Categories. Fortunately, there is a better way. The first table in this template is our “Sitewide Top Products.”

PPC 112

PPC eCommerce Download Supplies 112

Groove

MARCH 24, 2022

We do this by conducting a competitive analysis and identifying the key factors that differentiate your business from the competition. From PPC advertising to omni-channel selling, our marketing team handles all strategies to increase conversions and generate more revenue for your business. BigCommerce Website Support.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Kissmetrics

OCTOBER 27, 2020

Traditional outbound channels like TV, radio, print, radio, and billboards are there for all to see. Whether traditional or digital channels, the goal with outbound marketing is the same. Like outbound, without a solid strategy to guide its execution, inbound marketing is difficult to turn into a growth channel.

Marketing 291

Marketing Social Media Article Other 291

Ecommerce Platforms

FEBRUARY 23, 2022

Investor intelligence: this includes alternative data and stock intelligence Shopper intelligence : this includes an analysis of shopper behavior, consumer demand, and info about on-site search optimization. Also, if you're looking to invest in apps, you'll be please to hear there's an app analysis tool to help qualify prospective apps.

Payments 160

Payments Information Live Chat Subscription 160

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

Ecommerce Platforms

OCTOBER 22, 2018

It would have been impressive a decade or so ago- but today, there’s nothing special about feeding a program with Google ranking factors to power SEO analysis. Although SEMrush is popularly known for its SEO capabilities, it extends to cover other prominent internet marketing channels. Paid Advertisement Analysis. There’s more.

Marketing 116

Marketing Social Media SEO PPC 116

Wiser

JULY 25, 2023

This can be done through a variety of channels such as blogs, videos, podcasts or even social media posts—all tailored specifically to the interests of potential customers to draw attention and drive sales. Consider using both online and offline channels for maximum impact.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Ecommerce Platforms

MARCH 9, 2020

Run a competition analysis. Shopify, which currently stands as an in-demand and the most popular ecommerce selling channel by merit, hosts over 1 million active users. How to Start a Dropshipping Business – Step 2: Conduct a Competition Analysis. Amazon, eBay, third-party channels). But here’s the whole story.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Google is the dominant channel for paid search, and the gap in click share and click volume is only getting wider. With Industry Insights Straight from Google.

PPC 60

PPC eCommerce Payments Payment Services 60

BigCommerce

OCTOBER 4, 2017

Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). I hope by now you understand why Google is one of the best marketing channels. Just perform some competitive PPC analysis and add those to your sheet! But that’s a topic for another guide. Ecommerce Keyword Research. Measuring SEO Success.

SEO 419

SEO eCommerce Gifts Blog 419

Kissmetrics

OCTOBER 26, 2020

A meta-analysis by Bart S. They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. You’re going to have two types of customers.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Inflow Insights

DECEMBER 8, 2021

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Most of this analysis should be done while your site is in development, but we always recommend conducting a new audit shortly after the new site launches.

Improvements 106

Improvements Marketing PPC SEO 106

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

eCommerce 109

eCommerce PPC Marketing SEO 109

Kissmetrics

FEBRUARY 17, 2021

In psychology, this experiment is related to “analysis paralysis,” or the idea that making no choice is better than making a tough choice. And this can be helpful when you’re retargeting or using PPC ads. That’s the type of consistency you want to see across all channels. It also matches the theme of their homepage.

Customer Retention 303

Customer Retention Article Marketing Other 303

Kissmetrics

APRIL 30, 2021

Spoiler alert: It might actually be better for your PPC strategy in the long run!). Competitive analysis will get harder: One of the downfalls of third-party data is that you and your competitors are using the exact same targeting data. It might not be as bad as you think. What Is First-Party Data?

Marketing 255

Marketing Information PPC Social Media 255

SellBrite

JULY 28, 2020

However, each model will experience the competitive landscape in a different way, which should affect how sellers approach product research and competitive analysis. Private label sellers, do a qualitative analysis of your competitors. What are the distribution channels? What do their product listings look like?

Shipping Costs 143

Shipping Costs Fulfillment Shipping Subscription 143

Algopix

AUGUST 10, 2020

Conduct an in-depth marketing analysis to ensure that you are offering the most popular items. Nevertheless, we are currently seeing an increasing number of other channels generating significant sales. Which channels do you recommend and what are the keys to wise expansion? When setting up new channels, do so gradually.

eCommerce 78

eCommerce Channel PPC Gifts 78