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Rethinking Retail Returns

Retail TouchPoints

Welcome to the world of retail returns, an expensive, cumbersome yet essential part of the industry. Returns negatively impact brands in several ways including processing costs, shipping fees, unsellable merchandise and more. of all purchased goods were returned to retailers. of all purchased goods were returned to retailers.

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3 Hidden Traps for Retailers this Holiday Season

Retail TouchPoints

If your team hasn’t considered the following three challenges, though, now is the time – before they become profit pitfalls and everyone from FP&A (financial planning and analysis) to operations is caught flat-footed. this year (excluding political advertising) to $360 billion – and those high prices could spell disaster.

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How to Conduct a Competitive Analysis for Your Online Business [with Templates]

BigCommerce

This is known as competitive analysis. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors. . How to Conduct Your Competitive Analysis. Are they going for price? – Carl Koop, Owner, Bijou Basin Ranch.

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

Here’s what our analysis revealed. According to our analysis, Gen X homeowners who are making improvements are: 43% more likely than the average American consumer to buy home improvement products entirely online. You’ll also want to focus ad spend on channels where this audience watches. Gen X Homeowners Making Improvements.

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Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Some of the factors include pricing, app offerings, and themes. The least expensive option is Wix Commerce. Whereas a standard website platform/builder has features for adding pages and posts and menus, an ecommerce platform takes it a step further by including product management, shipping tools, payment processing, and more.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

As a result, brands and retailers have had to up their game for their omnichannel strategies to ensure they have the new features and functionality that consumers require to find the best products at the best price. Far fewer respondents ( 56% ) said that more expensive product assortments would lead them to have higher expectations. “We