The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides
BigCommerce
JUNE 22, 2017
Monetary analysis is the total order value over a period of time –– typically a over a year. Each customer record should have the following fields in order to carry out RFM analysis for your store: Total Order Value. RFM analysis can also help you create segments that identify inactive customers. Average Order Value.
Let's personalize your content