Retail TouchPoints

APRIL 15, 2021

Rinkit plans to use the Emarsys solution to analyze, identify and contextualize actionable customer insights in order to amplify the value of its growing customer database.

Customer 261

Customer Customer Experience Customer Data Recommendation 261

Forrester eCommerce

FEBRUARY 5, 2019

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. Our snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.

B2B 337

B2B Marketing Customer Data Customer 337

BigCommerce

MAY 1, 2018

Data-driven ecommerce businesses regularly measure and improve on the following: Improve shopper analysis. Improve customer service. Personalize customer experience. How to Use Big Data for Ecommerce Business Success. Shopper analysis. Big data is helpful in developing buyer personas or shopper profiles.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Optimizely

JUNE 24, 2020

Today, top-tier customer lifecycle analysis is always proactive: forecasting lifetime customer value even before a potential purchase, subscription or conversion. Identifying change: Where 99% of customer lifecycle tracking falls short. Customer data meets metric analysis meets customer forecasting.

Customer 195

Customer eCommerce Customer Data Social Media 195

Retail TouchPoints

MAY 24, 2024

Associates also can access rich customer data, helping them boost conversions by up to 40% ; Improve business efficiency while reducing total cost of ownership: A unified commerce platform enables retailers to consolidate the number of systems required to run their business while also improving data visibility.

Merchant Services 253

Merchant Services Shopify POS Multi-channel 253

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Foot Traffic and Web Analysis – If you’re not doing numbers, you may be missing your shot at success.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

OCTOBER 18, 2023

Here are five ways data analytics can assist in the fight against returns fraud: Pattern recognition and anomaly detection: Data analytics can analyze vast amounts of transaction, inventory and customer data to establish normal shopping patterns and behaviors.

Payment Services 249

Payment Services Shipping Costs Payments Shipping 249

Retail TouchPoints

AUGUST 11, 2021

Here are some important steps that organizations can take to focus on securing customer information to become compliant: Complete a gap analysis. A comprehensive gap analysis incorporates a detailed discovery of any cardholder details hiding in storage locations across the entire network.

Payment Services 261

Payment Services Retail Electronics Information 261

Kissmetrics

JUNE 9, 2017

While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. Before the Information Age, data collection was a slow and arduous process. In order to generate a beautiful data visualization, you typically need a large reserve of data to draw from.

Customer Retention 205

Customer Retention Customer Data Information PPC 205

Retail TouchPoints

FEBRUARY 15, 2023

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Merchant Services 276

Merchant Services Supplies Retail Customer Data 276

BigCommerce

JUNE 22, 2017

Frequency is measured as the number of order per year from each customer. For some businesses, their best customers order monthly and for other replenishables-oriented businesses, their best customers order weekly. Monetary analysis is the total order value over a period of time –– typically a over a year.

eCommerce Analytics 402

eCommerce Analytics BigCommerce eCommerce Shipping Costs 402

Retail TouchPoints

MAY 29, 2024

Businesses must work with software providers that help them manage data consent, privacy, and compliance. Data management: Merchants can find data everywhere – but it’s not necessarily information that will add value to analyses.

POS 304

POS Merchant Services Point of Sale Department Stores 304

Retail TouchPoints

OCTOBER 27, 2021

Like any model, the utility of Shapley values in retail marketing rests on a business’ data infrastructure. The neural network can thus learn from the historical data and estimate the probability of conversion for all existing combinations of touch points and sequences of interaction across the entire customer journey.

Multi-channel 291

Multi-channel Games Retail Social Media 291

Retail TouchPoints

FEBRUARY 28, 2024

In data engineering, one might equate individual data elements along with their semantic meaning, labels and metadata as the buildable “bricks,” with analytical or behavioral models landed in a data warehouse, ready for visualization or orchestration as the finished sets.

Toys 226

Toys Supplies Improvements Marketing 226

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 220

Webinar Consumer Marketing Consumer Goods 220

Optimizely

APRIL 29, 2020

Customer data is at the center of a successful Marketing strategy in the Customer Era. But, of course, the recipe for success is not that simple: The data, across all the platforms Marketers use, needs to exist in one place and be actionable for creating relevance for customers.

Channel 195

Channel Customer Customer Data Information 195

Retail TouchPoints

FEBRUARY 11, 2021

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The solution also includes a proprietary value-tracking capability.

Consumer 157

Consumer Management Specialty Retailers Outdoor 157

Optimizely

NOVEMBER 16, 2017

However, data has proliferated as quickly as your marketing tools have. When every single platform is collecting data, things can get messy, fast. If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. Customer service platform.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Retail TouchPoints

AUGUST 29, 2022

In fact, a recent analysis of more than 400 Android and iOS retail mobile apps by the NowSecure MobileRiskTracker found 100% have security risks and 64% have privacy risks. British Airways experienced a mobile app security breach that leaked 380,000 credit card payments and compromised sensitive customer data.

Mobile 306

Mobile Payments Payment Services Retail 306

Retail TouchPoints

JANUARY 2, 2023

The weakest links in supply chains are mostly targeted by the attackers, with irreparable impact on business performance and customer experience for the retailers. Fetching useful insights from customer data. The lack of appropriate risk management strategies and real-time response cycles make cybersecurity gaps even wider.

Supplies 312

Supplies Retail Technology Omnichannel 312

Retail TouchPoints

AUGUST 24, 2022

Use the data you have to your advantage. The workers can see firsthand that the promotion is successful, but without diligent recordkeeping and analysis, the answer of how successful is largely qualitative. However, the data collection and analysis that ecommerce enables can make the success curve exponential rather than linear.

Payment Services 274

Payment Services eCommerce Shipping Costs Shipping 274

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Unify customer data and insights: We know customer data is critical for personalization.

Multi-channel 233

Multi-channel Retail Customer Experience Customer Data 233

Retail TouchPoints

AUGUST 9, 2021

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health.

Customer 293

Customer Multi-channel B2C Omnichannel 293

Retail TouchPoints

AUGUST 10, 2022

According to the Uptime Institute’s 2022 Outage Analysis, more than 60% of outages reported in the time covered resulted in at least $100,000 in total losses, up from 39% in 2019. Natural disasters are a threat to any retailer’s bottom line as downtime can severely hinder a store’s ability to drive revenue.

Small Business Retail 277

Small Business Retail Retail Telecommunications Events 277

Retail TouchPoints

FEBRUARY 2, 2022

Many retailers are worried that they don’t have all the data at their fingertips, like product data, customer data, transactional data, when items sold, on what device and more. Everyone starts somewhere, and it’s OK wherever you are at in your data journey.

Retail 236

Retail Recommendation Outdoor Customer Data 236

Retail TouchPoints

MARCH 15, 2024

Main Challenges in Digital Shelf Optimization The obstacles to effectively optimizing your digital shelf are related to the quantity and particularity of data needed for the right and timely action. The need for granular data: The accuracy needed for the aforementioned use cases can only be provided by granular data.

Telecommunications 246

Telecommunications eCommerce Platforms Games eCommerce 246

Kissmetrics

OCTOBER 4, 2020

This is where you should spend most of your time thinking and see how data and analytics syncs up with your main priority. Or perhaps you need to discover new market segments by leveraging customer data. There’s no point in collecting data if you can’t turn that data into actionable insights and strategy.

Technology 283

Technology PPC Marketing Channel 283

BigCommerce

JUNE 27, 2017

Using heuristic analysis and user testing, you can ask random users to actually find a specific product and put it in the cart. Furthermore, using data from traffic analysis, it is possible to identify which content and in what sequence leads to the most conversions. Issues with conversion funnel analysis.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

GetElastic

OCTOBER 16, 2019

This optimization process can be broken into five steps: Research Experimentation Content & Creative Execution Analysis. The process of research opens a team to review existing first party research and data to create personalization use cases.

B2B 150

B2B Customer Data B2C Technology 150

Retail TouchPoints

OCTOBER 31, 2023

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% The return to office (RTO) mandate is already strong in Europe and Asia and continues to grow in the U.S., in the first quarter to a mere 1.6%

Customer 272

Customer Retail Recommendation Fashion 272

Retail TouchPoints

DECEMBER 2, 2020

The solution lies in retailers and brands upping their personalization game through customer data. The more they know about their customers, the more they can provide additional and recommended products on their digital sites and apps. The solution all starts with data.

Payments 202

Payments Recommendation Payment Services Customer Data 202

Retail TouchPoints

JULY 24, 2023

To determine which method will work best for each consumer, retailers must pay close attention to customer data. Spamming” shoppers is a surefire way to lose customer respect and loyalty. Furthermore, this customer data analysis can open other opportunities for marketing as well.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Retail TouchPoints

OCTOBER 26, 2021

Personalization likely has a specific definition for each company, and analysis can help clarify your brand’s unique personalization goals. As you review all the types of data you collect about your users, take notes on the customer data attributes that you can use in your personalization program.

Customer Experience 223

Customer Experience Clothing Definition Channel 223

Omnisend

MAY 24, 2021

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

Customer 134

Customer Customer Data Customer Retention Omnichannel 134

ESW

OCTOBER 21, 2019

By offering them for free, however, J.Crew will also get access to much more customer data than if it charged customers to join its program. This data can be almost as valuable as the additional revenue, George-Parkin says.

Customer 87

Customer Shipping Costs Payments Payment Services 87

Retail TouchPoints

JANUARY 4, 2023

Beyond the listed menu options, website search bars determine how quickly customers can find specific products and pairings. In addition, automating the analysis of a customer’s previous search histories is an effective way to fuse personalization into the online buying experience.

eCommerce 265

eCommerce Omnichannel Comparison Shopping Recommendation 265