Remove Analysis Remove Customer Data Remove Multi-channel
article thumbnail

#RICE24 Solution Spotlight: Shopify Creates a Unified Commerce Platform for Merchants

Retail TouchPoints

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses.

article thumbnail

10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. It’s also a giant undertaking.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

article thumbnail

Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Are existing customers sticking around?

Customer 293
article thumbnail

The essential metrics your retail POS software can track

iVend

Artificial Intelligence (AI) is increasingly playing a role too: the sheer quantity of data can make human analysis inefficient, compared to a machine’s superior capabilities when it comes to retail analytics +. What data can your retail POS software track?

POS 96
article thumbnail

The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. The key to wielding big data in such a way as to make it work for you demands you focus on two things: Your circle of competence. Improve customer service. Personalize customer experience.

article thumbnail

Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria. The solution is not simply “more data,” despite what many information providers seem to be pitching. Reputable information purveyors will source data from multiple providers to generate the best possible leads.

Marketing 261