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Email Marketing Management Explained: A Complete Guide for eCommerce

Groove

Email marketing management involves overseeing all aspects of your email campaigns, from strategic planning and content development to testing and performance analysis. Personalization is key as well, and you can leverage customer data to give your messages a personal touch. What Is Email Marketing Management?

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Rinkit Deploys New Solution to Engage with Expanded Customer Base

Retail TouchPoints

Rinkit plans to use the Emarsys solution to analyze, identify and contextualize actionable customer insights in order to amplify the value of its growing customer database.

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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

Data-driven ecommerce businesses regularly measure and improve on the following: Improve shopper analysis. Improve customer service. Personalize customer experience. How to Use Big Data for Ecommerce Business Success. Shopper analysis. Big data is helpful in developing buyer personas or shopper profiles.

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Google, Accenture Deepen Relationship to Help Retailers Harness and Optimize Their Data

Retail TouchPoints

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

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Return-To-Office: Why Luxury Retailers Should Refresh Their Clienteling Strategies Along with Their Customers’ Work Wardrobes

Retail TouchPoints

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations.

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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. How much data do I need to shift support and drive my overall pricing strategy? Everyone starts somewhere, and it’s OK wherever you are at in your data journey.

Retail 213
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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Once you are armed with the above data points as a foundation, advanced ecommerce personalization takes on three forms: On-site targeting through modal pop-ups, header/footer banners, sliders, pop-unders and dynamic content blocks (UX). Email driven 1:1 product recommendations, i.e. email automation. Average Order Value.