article thumbnail

What Is AOV? Meaning, Importance & Tips to Improve Average Order Value

Groove

When you increase your eCommerce store’s AOV, you can raise your profit margins by enhancing customer retention rates, making it easier for your business to keep moving forward while you focus on what matters most—delivering excellent products and service to your customers.

article thumbnail

How to Use Data-Driven Customer Retention to Grow Revenue

Omnisend

However, every ecommerce merchant reaches a tipping point where it makes more sense to focus on retention. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. In this piece, we’ll cover what it means to create a data-driven customer retention strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Half Price Books Implements New Solution to Tie Digital Ads to Store Traffic

Retail TouchPoints

The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such as visitor volume, frequency and competitive analysis. ”

Books 317
article thumbnail

How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

Determining When a Customer Becomes a Lapsed-Purchaser. You could run a complete RFM analysis, but that takes time and some know-how. You can put purchase dates for each customer into an excel spreadsheet, and find the average purchase time for all of your customers. What’s considered lapsed for you? Get My Demo.

article thumbnail

Customer churn analysis: Understanding why customers leave

Omniconvert

Discover how customer churn analysis helps you understand why customers stopped buying from your store and find out what you need to fix to see churn rates drop. The post Customer churn analysis: Understanding why customers leave appeared first on Omniconvert Ecommerce Growth Blog.

Customer 147
article thumbnail

Using RFM Analysis to Move from CRO to Driving Your Customer Retention Marketing Strategy

Omniconvert

The post Using RFM Analysis to Move from CRO to Driving Your Customer Retention Marketing Strategy appeared first on ECOMMERCE GROWTH Blog. Conversion Rate Optimization (CRO) has been a big buzzword for quite some time, and everyone wants a piece of the.

article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

These strategies can significantly enhance customer retention and create positive brand associations in the minds of the consumers. The post Trade Promotion vs Consumer Promotion: A Comparative Analysis appeared first on Wiser Retail Strategies.

Consumer 146