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To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerceanalytics game. That’s why learning how to leverage ecommerce data, and simplify it into useful information to drive decisions, is one of the most important skill sets of any marketer. EcommerceAnalytics 101.
In this article, we’ll present some of the best ecommerceanalytics tools on the market, checking out their various features, goals, and pros and cons of each. But first, let’s have a quick look at what metrics every ecommerce store should be measuring consistently. 8 Best Ecommerce Reporting Tools. Start My Free Trial.
Using analytics unlocks a fair few benefits, including: Being able to gather accurate data to offer better, personalized, customer-focused marketing and customer service. . Get a proper feel for customerretention and churn. You pay a one-off $49 fee to configure your Google Analytics account. Pricing ??.
It's designed to help ecommerce brands utilize historical data to retain customers and grow sustainably. Metrilo operates with the understanding that customerretention using their methods (more on this in a sec) boasts lower acquisition costs and better profit margins. A customer database. Revenue breakdowns.
For example, if they add something to their cart in the mobile app, they expect it to also be in their cart on your ecommerce site. Landing page analysis: When was the last time you analyzed the elements of your landing page? Make sure you have the right tools in place to accomplish this.
While WooCommerce does provide basic reports on orders and sales, it fails to offer a deep analysis of customer behavior, marketing performance, and long-term trends. Thankfully, advanced WooCommerce analytics tools and plugins exist, and can provide in-depth information about how your WooCommerce site performs. G2 rating : 4.8
These tools enable eCommerce entrepreneurs to collect, analyze, and interpret vast amounts of data, empowering them to understand customer preferences, optimize sales processes, and enhance overall performance. Monitoring Marketing Campaigns eCommerce businesses invest in various marketing campaigns.
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