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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Data-driven ecommerce businesses regularly measure and improve on the following: Improve shopper analysis. Shopper analysis. Multi-Warehouse Orchestration. The way the world works.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Attribution is as much of a data challenge as it is a marketing challenge.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Social Media Advertising, Campaigns & Retargeting. Omni-Channel Management. Social Media Advertising, Campaigns and Retargeting. New Content Types & SEO.

eCommerce 419
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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. With this integration, you can create and send automated reports to specific Slack channels that include segments, dimensions, custom metrics, e-commerce data, and goals. Google Analytics Insights.

Marketing 287
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Why Every Seller Should Consider Multi-Platform Analysis

Algopix

One strategy that has become increasingly important in this pursuit is multi-platform analysis. This is where multi-platform analysis becomes a critical strategy for success. What Is Multi-Platform Analysis? To embark on multi-platform analysis, sellers must set clear objectives.

eCommerce 116
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Serious Counterfeiting Requires a Serious, Intelligence-Led Response

Retail TouchPoints

Sophisticated counterfeits sold online, or even in legitimate channels, are hard to spot. Over the past several years, counterfeiters have also taken to social media to peddle their fake wares. By combining expert analysis and investigators with technology, targeted interventions become possible.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

We continue to attend shows, expand our social media following, and update our website for improved customer experience. However, professionally, email marketing and social media have by far been the most successful. Social media alone has allowed the small business owner a little voice over the big cosmetic companies.