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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. Nike.com path-to-purchase analysis. Product View Rate. Checkout Initiation Rate.

Mobile 74
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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Published January 9, 2020. Welcome to the first Bezos Bulletin of 2020! Let’s get started! Amazon Advertising in 2019.

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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS).

eCommerce 156
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June 2019 Monthly Marketing Recap

ROI Revolution

As promised, an update: It will take some time for the effects to be fully felt, but 53% of small-midsize retailers report that the tariffs are hurting sales. Marketing News Highlights. We learned a ton about D2C, hybrid marketplaces, AI and personalization for marketing, and more. Wayfair Tax Decision. Last June, the U.S.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With nearly half of all search clicks, mobile fully surpassed desktop in 2016. While there aren’t many online retailers still without a mobile site, slow site speed and tedious checkout experiences continue to suppress revenue potential from mobile traffic. Visit our website to check it out!

PPC 60
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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries maximize their ROAS with a few proven strategies.

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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. In-depth analysis of the emerging trends redefining advertising and how to leverage them.

eCommerce 173