Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Download our free campaign budget analysis tool for an easy-to-use spreadsheet. Pro tip: Work with your SEO and social media teams to make sure your copywriting strategies are aligned during this crucial time. Plan your post-holiday evaluation.

PPC 166

PPC Toys Gifts SEO 166

Ecommerce Platforms

NOVEMBER 1, 2022

The best SEO tools are among the most important resources today’s businesses can access. Search Engine Optimization, or “SEO” is the process of manipulating your content to appeal effectively to the search engines. What are the Best SEO Tools?

SEO 118

SEO Recommendation Improvements Payment Services 118

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. Campaign Name.

PPC 117

PPC Download Information Search Marketing 117

BigCommerce

JUNE 27, 2017

They range from technical analysis of a website to researching the opinions of your customers and the wider market. Increasing the relevance and performance of PPC ads, for example, will result in increased ROI from that source, but that increase won’t be directly attributable to CRO. CRO is not mutually exclusive with SEO.

Shipping Costs 416

Shipping Costs SEO Shipping eCommerce 416

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Shopping Signals

APRIL 17, 2023

However, without an effective SEO strategy, even the best ecommerce website may be overlooked by potential customers. As a SEO content strategist, I can tell you why SEO matters for ecommerce websites, how it goes beyond simply improving visibility, and what strategies should be used to ensure your website stands out from the competition.

SEO 52

SEO eCommerce PPC Social Media 52

Groove

JANUARY 13, 2021

eCommerce SEO. eCommerce PPC. eCommerce SEO. Improving organic search rankings with an optimized eCommerce SEO strategy is essential for attracting new potential customers to your site. Our team works with you to implement both the technical and non-technical aspects of SEO for your business. eCommerce PPC.

eCommerce 220

eCommerce PPC SEO eCommerce Design 220

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Groove

FEBRUARY 21, 2019

Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations.

eCommerce Marketing 273

eCommerce Marketing eCommerce Marketing PPC 273

Inflow Insights

JANUARY 28, 2021

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 110

SEO eCommerce Shipping Costs Other 110

Ecommerce Platforms

SEPTEMBER 16, 2020

When you consider the stats below, it's no wonder ecommerce owners want to use the best Shopify SEO apps: Last year, Google was responsible for just shy of 75% of all global desktop traffic. 70% of marketers believe SEO is more effective than PPC. The Best Shopify SEO Apps. Plug in SEO. Let's dive in!

SEO 104

SEO Shopify Marketing eCommerce 104

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Disruptive – Best for larger budget PPC focus (10k minimum). AdVenture Media Group – Best for Enterprise AdWords Management.

PPC 206

PPC SEO Multichannel Social Media 206

Kissmetrics

JANUARY 31, 2018

They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. At the very end, you’ll be able to take these tips and instantly increase your own PPC campaigns. PPC is one of my favorite marketing tactics. There’s a trick I use to shortcut keyword research for SEO. Thankfully!

PPC 197

PPC Information Other Customer 197

VTNS Solutions

JANUARY 14, 2022

Cryptocurrency SEO is the process of optimizing a website in order to attract visitors from search engines. Although there are many different forms of cryptocurrency, most of them have the same basic components of SEO — content, link building, and keyword research. Want to avoid mistakes and wasting time with bad SEO advice?

SEO 36

SEO Cryptocurrencies PPC Blog 36

Inflow Insights

JANUARY 15, 2020

That said, tracking too many metrics can make a thorough analysis difficult. Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase.

PPC 162

PPC eCommerce SEO X-cart 162

GetElastic

DECEMBER 31, 2021

We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

Payment Services 148

Payment Services eCommerce EDI Payments 148

Kissmetrics

FEBRUARY 18, 2021

Here are some of the best competitive analysis tools out there: 1. Ubersuggest is an all-in-one SEO tool that provides keyword analysis, competitive analysis, and SEO data. Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. Majestic SEO – A Tool for Backlinks.

Social Media 351

Social Media SEO Blog PPC 351

Retail TouchPoints

JULY 4, 2022

The platform also limits data retention to 14 months, so you’ll need to connect with BigQuery data warehousing and data stream for long-term reporting analysis. Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA.

eCommerce 296

eCommerce SEO Recommendation Events 296

Inflow Insights

JANUARY 28, 2021

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 78

SEO eCommerce Shipping Costs Other 78

Inflow Insights

DECEMBER 8, 2021

Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. With ever-changing SEO standards, eCommerce brands today must be continuously updating and maintaining their sites throughout the year. PPC Metrics. Technical SEO Audit. Table of Contents.

Improvements 106

Improvements Marketing PPC SEO 106

Kissmetrics

AUGUST 11, 2021

Pay-Per-Click Advertising (PPC). Another easy way of testing geo-location is using a PPC platform such as Google Ads or Facebook Ads. You may be able to run a fast, data-rich, and location-based conversion analysis with little more. Your web analytics and optimization should do the rest. Geo-Target Domains / Subfolders.

PPC 286

PPC SEO Jewelry Conversion Optimization 286

AcquireConvert

JULY 1, 2024

Types of Digital Marketing Channels Search Engine Optimization (SEO) SEO involves optimizing a website to rank higher in search engine results, driving more organic traffic. Pay-Per-Click (PPC) Advertising PPC advertising allows marketers to place ads on search engines and other platforms, paying each time the ad is clicked.

Social Media 36

Social Media Marketing PPC SEO 36

Kissmetrics

MAY 18, 2021

This is done through A/B testing , data analysis, customer journey mapping , consumer research, and more. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. Any business looking to improve its online conversions or SEO can benefit from a CRO program.

eCommerce 280

eCommerce SEO Improvements Document 280

Ecommerce Platforms

FEBRUARY 12, 2019

Founded in 2008, SEMrush started as a tiny group of SEO and IT experts, and now this organization boasts over two hundred specialists in over four countries! With this software, you can really hone in on local SEO techniques which works wonders for attracting nearby consumers. Check your site’s health with SEMrush's SEO analysis tool.

Social Media 178

Social Media SEO PPC Payment Services 178

Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. Example of Innovation in Pay-Per-Click Advertising: Using a Brand’s Audience to Create Strategic Facebook PPC and Google Shopping Campaigns.

eCommerce 109

eCommerce PPC Marketing SEO 109

Inflow Insights

AUGUST 26, 2020

Your “SEO-PPC-Paid Social expert” is NOT an expert at all three. Agencies that base their entire strategy on automation typically aren’t putting in the proper analysis to determine an effective combination of automated and manual strategies. Check the Change. Automation, while effective, can also be a sign of a bad agency.

PPC 78

PPC Improvements SEO Information 78

Inflow Insights

NOVEMBER 15, 2021

We use it frequently to monitor top-performing products on a client’s site and in their PPC campaigns, keeping an eye on seasonality, product categories, and other important metrics to optimize our current Google Ads marketing strategy and plan ahead for next season. Sheet #7: Google PPC – Brand – Top Products.

PPC 112

PPC eCommerce Download Supplies 112

Inflow Insights

NOVEMBER 29, 2021

Semrush’s PPC Toolkit. SpyFu’s PPC Research. Therefore, while Amazon is technically a competitor in this report, a smart PPC marketer recognizes it’s not a brand their smaller client should be worried about. Always test first to see how these forecasts affect your PPC campaigns before making any big changes.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Kissmetrics

SEPTEMBER 28, 2020

The quality of that initial analysis, however, will depend on the quality of the technology that your agency partner has built. A complete analysis of your previous attempts would need to be conducted to figure out what went wrong and how to get better results in the future. They have an all-star team. Setting up marketing channels.

PPC 280

PPC Technology Channel Marketing 280

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? There is no transaction data, engagement data, product data, or other data segments we would want for our analysis. In short, there is more to come – so stay tuned.

PPC 117

PPC SEO eCommerce Fashion 117

ROI Revolution

JULY 23, 2019

Search engine optimization (SEO) is the process of optimizing your website to appear higher on search rankings and consequently boost organic traffic. There are lots of different types of SEO, trends to follow, and tips to remember – it can easily get overwhelming. Why Is SEO Important? 3 Pillars of SEO.

SEO 68

SEO Mobile Article PPC 68

Inflow Insights

JUNE 9, 2020

It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a business. Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. Here are some general metrics that should be included: SEO Metrics. PPC Metrics. Technical SEO Audit.

PPC 82

PPC Marketing SEO Shipping Costs 82

Kissmetrics

MARCH 12, 2018

In the following section, we’ll look at how to narrow down those keywords using the Moz Keyword Analysis tool (or some alternative methods if you are not a Pro member). Others will pick obscure phrases that no one will likely search such as SEO/Link Building/Social Media (yes, I’ve seen people trying to similarly over-punctuated phrases).

Social Media 209

Social Media SEO PPC Information 209

Groove

APRIL 4, 2024

Our BigCommerce Performance Data Benchmarking Group concentrates on five core metrics that are integral to our analysis: sessions, orders, net sales, conversion rate, and average order value. Certain metrics are critical for assessing a store's financial well-being and operational effectiveness.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

GetElastic

SEPTEMBER 15, 2021

48% of companies use data analysis, machine learning, or AI tools to address data quality issues. Some of the key capabilities of AI that are useful for B2Bs include: Data Analytics: Artificial Intelligence enables complex data analysis across systems, while supporting the capturing, organization, recording, and prediction of missing values.

B2B 146

B2B eCommerce Customer SEO 146

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. Improving our SEO is another huge avenue for growth so we can organically get people’s attention. SEO and customer reviews using Yotpo have been the most successful. Create a community.

Social Media 230

Social Media Marketing BigCommerce PPC 230