Remove Analysis Remove Recommendation Remove Search Marketing
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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

SEO 256
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125
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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. Scale ad testing.

PPC 110
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How to Get More Traffic Using Bing Analytics

Kissmetrics

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? Even if you make every change Bing recommends, you won’t automatically rocket to the top of the rankings.

SEO 273
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How to Predict & Adjust Monthly Spend with Our PPC Forecasting Tool

Inflow Insights

We recommend using Supermetrics or another data platform to import your campaign reports from your Google Ads account, Microsoft Ads account, or another platform. Check out our full list of digital marketing resources , including our: Seasonality Analysis Tool Campaign Traffic Analysis & Budget Tool.

PPC 117
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Planning Ahead for Your 2021 Digital Marketing Plan

ROI Revolution

Lastly, we recommend not only looking at your overall ecommerce performance but also breaking it down by channel (i.e. paid search, social media, email, organic, etc.). This will allow you to granularly benchmark performance YoY and have a better understanding of the full digital marketing landscape.