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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

SEO 234
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How to Get More Traffic Using Bing Analytics

Kissmetrics

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? Even if you make every change Bing recommends, you won’t automatically rocket to the top of the rankings.

SEO 273
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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125
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30 Content Marketing Tactics You Have to Try

Kissmetrics

Conduct a Competitor Analysis and Work With the Data. Competitor analysis isn’t optional these days. Industry experts agree that competitor analysis is an integral part of search marketing success. You can use Google to search for your main keyword (e.g., When a friend recommends a product, they mean it.

Marketing 350
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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. Scale ad testing.

PPC 110
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78 Link Building Resources (2018 Update)

Kissmetrics

I’d recommend using their filters in order to find ones that will be the best fit for you. 7 Reasons Content Marketing is Better Than Link Building – Content marketing and link building both have their merits in the realm of search marketing. This blog post will cover everything you need to know.

SEO 213