article thumbnail

How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

When AI Overviews appeared for searches where Allrecipes.com had a top-ranked article, the site was frequently cited in a sidebar as the source of that information, then listed again in the search results, keeping it visible and driving clicks. The AI Overview makes it significantly less likely that shoppers will get there.

Consumer 236
article thumbnail

How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

SEO 278
article thumbnail

The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

There are several link analysis tools you can use to do this: Majestic Ahrefs Moz Link Explorer SEOprofiler WebMeUp. Let me walk you through a link analysis using SEOprofiler. Industry : If you read the content of Problogger, you might think that its industry is “blogging” or “internet marketing.” Analyze Your Links.

article thumbnail

What Makes a Great Google Ads Agency? More Than Management

Groove

With over 81 percent of the search market share controlled by Google, getting your brand featured prominently on Google pages can greatly improve your visibility and brand awareness. In this competitive market, it’s tremendously important to select the right agency to help your business develop its ad campaigns.

article thumbnail

How to Get More Traffic Using Bing Analytics

Kissmetrics

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? It still processes billions of searches a month, so you must include it in your ongoing SEO analysis.

SEO 273
article thumbnail

10 Best Technical SEO Audit and Analysis Tools

Digital Doughnut

In this article, we will discuss some of the best technical SEO audit and analysis tools. Some of these tools come as free and others are paid editions. The paid version offers you the flexibility to explore more features.

SEO 65