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How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

When AI Overviews appeared for searches where Allrecipes.com had a top-ranked article, the site was frequently cited in a sidebar as the source of that information, then listed again in the search results, keeping it visible and driving clicks. The AI Overview makes it significantly less likely that shoppers will get there.

Consumer 236
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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

SEO 278
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How to Get More Traffic Using Bing Analytics

Kissmetrics

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? You can’t do good local SEO without geo-targeting. Find Low-Hanging Fruit With SEO Reports. What is Bing Analytics?

SEO 273
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.

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10 Best Technical SEO Audit and Analysis Tools

Digital Doughnut

Technical SEO audit tools are specialized in dealing with any SEO questions. These SEO tools are very effective in helping your business thrive. In this article, we will discuss some of the best technical SEO audit and analysis tools. Some of these tools come as free and others are paid editions.

SEO 65
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Want to know more?

Marketing 275