Forrester eCommerce

MAY 15, 2024

This is another big change for the Security Analytics Platform market, which has been undergoing a rollercoaster of activity the past few years, from Microsoft announcing Sentinel in 2019, to Cisco’s acquisition of Splunk, to XDR vendors shooting their shot, to vendor […]

Marketing 505

Marketing Management Customer 505

Forrester eCommerce

SEPTEMBER 8, 2023

Data fabric is a modern architecture that automates the integration of any data in real time or near real time from disparate sources, on-premises or in the cloud, into coherent data services that support business transactions, analytics, predictive analytics, and other workloads and patterns. Now, with […]

Other 440

Other 440

Forrester eCommerce

MAY 1, 2024

Nearly two-thirds of marketing leaders say that they don’t believe their measurement and analytics are well aligned with organizational objectives. A continued focus on marketing sourcing is emblematic of the problem.

B2B 412

B2B Marketing Operations Customer 412

Forrester eCommerce

JULY 23, 2024

A recent rumor, however, suggests that Datadog, a popular monitoring and analytics platform, is eyeing a […] With its robust features and security focus, GitLab has gained a loyal user base and has become a go-to solution for enterprise developers worldwide.

Customer 411

Customer Information Technology Operations 411

Retail TouchPoints

DECEMBER 18, 2024

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction.

Electronics 264

Electronics Improvements Management Marketing 264

Forrester eCommerce

SEPTEMBER 28, 2023

For example, 40% data and analytic decision makers surveyed by Forrester in 2023 indicated the most important scenario for AI was […] The mark of an insight driven business is a data architecture strategy grounded on business outcomes.

Customer 395

Customer 395

Retail TouchPoints

SEPTEMBER 12, 2024

Associated Food Stores (AFS), a wholesaler and cooperative serving nearly 450 supermarkets in the Intermountain West region, has adopted customer engagement, personalization and analytics solutions from Birdzi. Additionally, the Birdzi analytics suite can provide customer behavior and campaign performance insights.

Customer 276

Customer POS Operations Marketing 276

Retail TouchPoints

JUNE 10, 2024

First, look at your website analytics platform and run a report measuring the amount of traffic by browser. First-party data is what your business owns, such as the data gathered through Google Analytics, account details and purchase histories, and utilizing it is privacy-centric. Fortunately, this is easy to quantify.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

AUGUST 6, 2024

Sainsbury’s will upgrade 22,500 checkouts across its supermarkets, convenience stores and fuel stations with cloud-based POS and analytics solutions from NCR Voyix.

POS 278

POS Mobile Point of Sale Technology 278

Retail TouchPoints

AUGUST 1, 2024

Family Dollar has partnered with First Insight to refine its merchandise assortment strategy using the solution’s predictive analytics and actionable data. By integrating our cutting-edge predictive analytics, products on Family Dollar’s shelves are not just in demand but customer-approved.

Customer 264

Customer Other Retail Customer Experience 264

Forrester eCommerce

JULY 10, 2023

Every year, Forrester fields the Forrester Analytics Business Technographics® Security Survey, which provides insight into security decision-makers’ current state, challenges, and forward-looking priorities.

Telecommunications 369

Telecommunications Financial Services Retail Management 369

Groove

NOVEMBER 17, 2024

SEO & Analytics Optimization BigCommerce includes built-in SEO features that help businesses increase organic exposure. Its analytics dashboard offers customer insights as well as details on page and product performance. BigCommerce also lets you test your website before publishing to ensure everything is just how you want it.

BigCommerce 309

BigCommerce Merchant Services Payment Services SEO 309

Forrester eCommerce

AUGUST 17, 2023

In Forrester’s Marketing Survey, 2023, 29% of B2B marketing decision-makers in Asia Pacific who are responsible for marketing operations say that their organization will support growth over the next 12 months by enhancing marketing’s use of measurement and analytics to drive insights and decision-making.

B2B 364

B2B Operations Marketing 364

Groove

OCTOBER 5, 2024

Analytics and Reporting Desirable email platforms offer a variety of analytics that can help boost your performance and optimize campaigns. Detailed analytics help brands optimize their campaigns and boost revenue. Your platform should help you send relevant messages to the right audience at the right time.

eCommerce 324

eCommerce Merchant Services Marketing Demo 324

Groove

OCTOBER 22, 2024

Cross-Channel Analytics Omnichannel platforms provide sophisticated analytical tools that enable you to track the performance of each sales channel in real time. This lets you take a data-based approach to cross-channel eCommerce and more easily identify areas for improvement.

eCommerce Platforms 325

eCommerce Platforms Omnichannel Online Retail Multi-channel 325

Retail TouchPoints

AUGUST 14, 2024

Use Analytics to Monitor Employee Theft : Technology such as data analytics for retail can help loss prevention teams identify theft on a granular level, focusing on specific issues. Combining analytics with video monitoring lets retailers keep an eye on employees and inventory, reducing theft opportunities and minimizing losses.

Specialty Retailers 278

Specialty Retailers Outdoor Electronics Customer Experience 278

Retail TouchPoints

DECEMBER 12, 2024

The Augmodo analytics platform for retail executives and brand partners, SpatialView, is designed to provide real-time visibility into shelf conditions. They simply wear the lanyards around their neck and no longer need to spend hours auditing everything is automatically scanned as they walk the floor, making their role even more valuable.

Recommendation 269

Recommendation Improvements Operations Management 269

Groove

OCTOBER 11, 2024

Analytics and Reporting Businesses can track metrics like delivery rates, click-through rates, and conversions from texting. This information comes in easy-to-use templates and workflows alongside comprehensive analytics and reporting. Timing and Frequency Use analytics to determine the optimal send times.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

Retail TouchPoints

JUNE 3, 2024

In addition to enhancing JD’s ecommerce experience, the Algolia solution will provide the retailer with global AI search and revenue analytics, unlocking a new set of analytics and data for the business. Adoption of the solution complements the retailer’s rebranding as simply JD.

Omnichannel 274

Omnichannel Technology eCommerce Channel 274

Retail TouchPoints

MARCH 28, 2024

Many companies turn to AI for assistance with multi-stop optimization, leveraging the technology’s data analytics capabilities to identify the most efficient delivery sequences and routes and even determine the optimal strategies for loading vehicles. AI platforms also can be used to determine windows for delivery times.

Technology 303

Technology Presentation Travel Operations 303

Retail TouchPoints

MAY 1, 2024

Human-Centric Design for Customer Loyalty Winning customer loyalty starts with a human-centric design grounded in behavioral economics and analytics. Retail data analytics leverage customer purchase history and browsing behaviors to provide personalized recommendations, catering to preferences for individualized experiences.

Technology 312

Technology Arts Payments Customer Loyalty 312

Retail TouchPoints

SEPTEMBER 12, 2024

Brands are looking for the business case from retailers, which requires providing high fidelity audience targeting, campaign optimization and strong analytics, allowing brands to reach their target audiences more effectively.

Retail 273

Retail Presentation Other Customer 273

Retail TouchPoints

SEPTEMBER 25, 2024

Image courtesy Adobe Analytics The forecast is based on Adobe Analytics data, which draws on more than 1 trillion online visits to U.S. BNPL will Set New Records Image courtesy Adobe Analytics BNPL is expected to set new records this season, driving $18.5 YoY to contribute a record $128.1 Cyber Week is expected to drive $40.6

Social Media 280

Social Media Sporting Goods Consumer Electronics 280

Retail TouchPoints

JUNE 10, 2024

Manager of Digital Strategy & Innovation, General Mills Jennifer Lambert, SVP of Strategy & Planning, Hy-Vee, Inc.

Retail 298

Retail Operations eCommerce Management 298

Retail TouchPoints

DECEMBER 2, 2024

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 Data from in-store traffic analytics provider RetailNext found that store foot traffic decreased 3.2% retail sales (excluding automotive) up 3.4% billion online, up 10.2%

Merchant Services 279

Merchant Services Apparel Jewelry Beauty and Health 279

Retail TouchPoints

OCTOBER 3, 2024

Predictive analytics can assist brands with developing long-term pricing strategies. To maintain growth when pet owners are looking to save money, pet brands can leverage AI and predictive analytics to identify precise tactics that will optimize pricing, pinpoint successful promotions, refine assortments and maximize revenue.

Toys 261

Toys Sporting Goods Consumer Supplies 261

Forrester eCommerce

JULY 10, 2024

AIOps combines AI, machine learning, advanced analytics, and operational practices with business and operations data. In my recent report, AIOps: A Crucial Component Of High-Performance IT, I speak to how AIOps is a critical tool for IT leaders aiming to run high-performance organizations.

Operations 284

Operations Information Technology 284

Groove

NOVEMBER 19, 2024

For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them.

eCommerce 437

eCommerce Merchant Services Consumer Electronics Electronics 437

Retail TouchPoints

SEPTEMBER 5, 2024

He previously co-founded Celect, a predictive analytics platform for retailers, which he sold to Nike. Despite these advancements, many retailers still struggle in one key area: merchandising. Merchandising plays an essential role for modern retailers. He successfully combines academia and entrepreneurship.

Retail 312

Retail Reference Social Media Technology 312

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. Those early use cases make sense because they deliver immediate results. With AI, that is about to change.

Retail 290

Retail Mobile Consumer Recommendation 290

Retail TouchPoints

JANUARY 29, 2024

Tom Gleeson is the CEO of Kepler Analytics , a traffic counting solution that enables retailers to accurately measure storefront and fitting room conversion rates. He is an experienced global executive with a strong track record in transformation and strategic leadership.

Retail 312

Retail Toys Fashion Customer 312

Retail TouchPoints

JULY 11, 2024

Beyond the creative side of generative AI, this technology also can be used for predictive analytics to forecast future trends and ad efficacy, which means more efficient and intelligent spending. It’s also key for recommendation engines and chatbots that can assist customers quickly and, again, at scale.

Omnichannel 284

Omnichannel Technology Channel Marketing 284

Retail TouchPoints

SEPTEMBER 9, 2024

Dunnhumby will use customer data science as well as consumer-led insights and collaboration to help Family Dollar make merchandising decisions that drive greater engagement with the retailer’s 66 million shoppers.

Management 286

Management Customer Data Consumer Improvements 286

Groove

DECEMBER 3, 2024

For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them.

eCommerce 367

eCommerce BigCommerce Shopify WooCommerce 367

Forrester eCommerce

AUGUST 12, 2024

They’re pitched as a perfect solution in a data deprecation world: Brands can collaborate and maximize the value of their first-party data by running sophisticated analytics to understand customer behaviors, shopper journeys, and more. Data clean rooms are attracting a lot of buzz lately.

Technology 259

Technology Customer B2C Marketing 259