Forrester eCommerce

APRIL 8, 2024

Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success.

Marketing 243

Marketing Channel B2C 243

Forrester eCommerce

MAY 26, 2021

Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior and typically offer a prioritized list of issues. The category is sometimes referred to as digital experience analytics or interaction analytics.

Improvements 439

Improvements Reference Technology Customer 439

Forrester eCommerce

JULY 10, 2024

The Forrester Wave™: ESG Data And Analytics Providers, Q3 2024, reveals the 12 providers that matter most and how they stack up.

Financial Services 259

Financial Services Supplies Management 259

Retail TouchPoints

FEBRUARY 10, 2023

Analytics in procurement refers to the practice of employing quantitative techniques to extract useful information and results from data. Procurement software and the analytics it enables help companies and businesses better understand their procurement spending by employing quantitative methodologies to draw relevant insights from data.

Improvements 278

Improvements Supplies Information Reference 278

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Kissmetrics

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. What Is Google Analytics 4? It replaces the former property type “Universal Analytics.”. That’s not all, however.

Events 339

Events Social Media Improvements Customer 339

Retail TouchPoints

SEPTEMBER 15, 2023

Yet modern data engineers and data practitioners now can decipher data streamed from SaaS APIs and modern cloud data services, interpreting the information in real time to create “semantic” models of understanding of the data in advance of analytical use cases and downstream data flows. There is a better way.

Definition 328

Definition Improvements Management Information 328

Kissmetrics

OCTOBER 20, 2020

Your analytics should tell you everything. Tools like Google Analytics are incredibly valuable for businesses. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. This is why companies need analytics consulting. This is why you need an analytics consultant.

Customer 255

Customer Recommendation Technology Improvements 255

Kissmetrics

DECEMBER 17, 2020

You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data. Mobile App Analytics. Why Analytics Are Crucial for Your Mobile App. SEO vs. ASO.

Mobile 359

Mobile SEO Events Download 359

Forrester eCommerce

SEPTEMBER 1, 2022

How Did You Get Interested in Data and Analytics? Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

Customer Data 366

Customer Data Customer Customer Experience 366

Retail TouchPoints

JULY 4, 2022

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 296

eCommerce SEO Recommendation Events 296

Forrester eCommerce

APRIL 26, 2024

This blog post dives into how product analytics helps uncover valuable insights into user behavior, product performance, and market trends.

Blog 221

Blog Marketing Management 221

Forrester eCommerce

JUNE 27, 2023

ThoughtSpot’s announced acquisition of Mode Analytics on June 26 is perhaps a means for ThoughtSpot to grow beyond its historical business user-focused strength in UX. Mode […]

Customer 195

Customer 195

Retail TouchPoints

MAY 25, 2023

Impact Analytics offers PriceSmart, designed to enable product lifecycle-based optimization to help retailers achieve long-term goals. The technology is a single platform that aims to enhance pricing decisions and features automated course correction in pricing using recent data to update forecasts and improve workflows.

Recommendation 253

Recommendation Channel Technology Improvements 253

Groove

JUNE 28, 2023

This is an updated version of our original March 2022 blog ‘ How Google Analytics 4 Will Impact Your eCommerce Website ’. Why The Switch From Universal Analytics (UA) to Google Analytics 4 (GA4) We've all had it happen in the past. How is Google Analytics 4 Different from Universal Analytics?

BigCommerce 195

BigCommerce Merchant Services Payment Services Events 195

Forrester eCommerce

MAY 18, 2020

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity.

Management 536

Management Customer 536

Profitero

JULY 18, 2024

A guide for brands to understand omnichannel analytics. How to leverage digital shelf analytics and retail media to drive brand growth strategies.

Omnichannel 78

Omnichannel Retail eCommerce Analytics eCommerce 78

Practical eCommerce

OCTOBER 8, 2024

The post Handy Chrome Extensions for Google Analytics appeared first on Practical Ecommerce. Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly.

eCommerce 102

eCommerce 102

Forrester eCommerce

DECEMBER 6, 2023

We recently completed The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, covering what is also known as enterprise performance management (EPM), financial planning and analytics (FP&A), or extended planning and analytics (xP&A). We see significant interest […]

Operations 243

Operations Management Customer 243

Forrester eCommerce

MARCH 10, 2020

As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […].

Management 458

Management Customer 458

Kissmetrics

AUGUST 23, 2021

Google Analytics (GA) is one of the most powerful tools on the web for website analysis. How do you use Google Analytics like a pro? Before you can pull cool pro moves in Google Analytics, it’s essential to get the basics right. To get the most out of Google Analytics, Google must already be crawling your site.

Events 361

Events SEO Marketing Reference 361

Kissmetrics

OCTOBER 4, 2020

For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. If you are thinking about hiring an analytics agency, here is everything you need to know. The reason for this is that not every analytics agency is built in the same way.

Technology 283

Technology PPC Marketing Channel 283

Retail TouchPoints

APRIL 28, 2021

Retail market intelligence provider EDITED has acquired DynamicAction , which specializes in internal retail analytics. Now, in addition to its existing real-time global market data, the EDITED platform will offer internal data analytics for ecommerce, physical stores and omnichannel retail teams.

Retail 287

Retail Omnichannel Operations Supplies 287

RTP blog

FEBRUARY 12, 2018

While digital visitors to an online retailer’s web site can be tracked, analyzed and influenced throughout their journey from site entry to sale, retailers in the real world have struggled to source the same level of analytics from entry into the store to the checkout. However, that could be changing. Next, the user journey.

eCommerce 300

eCommerce Retail Live Chat Point of Sale 300

Kissmetrics

SEPTEMBER 28, 2020

But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. The 6 Characteristics That Make a Great Analytics Company. The point of data and analytics is to improve your decision making and inform your strategy.

PPC 280

PPC Technology Channel Marketing 280

Forrester eCommerce

JUNE 17, 2020

Enterprises have been successfully leveraging analytics platforms such as business intelligence (BI), predictive analytics based on machine learning (PAML), cognitive search, and others for multiple applications and use cases for decades. Forrester tracks over hundred vendors whose platforms are mostly […].

Technology 293

Technology Other Management 293

Retail TouchPoints

AUGUST 4, 2022

The Enterra Solutions Autonomous Decision Science (ADS) platform aims to combine AI, glass box explanatory mathematics and non-linear optimization into one integrated platform, to help business teams perform advanced analytics and activate natural language-expressed insights at scale.

Retail 278

Retail Technology Consumer Improvements 278

Kissmetrics

JULY 31, 2021

Are you making the most out of the data you can get about your website from Google Analytics (GA)? What Is Google Analytics? Google Analytics is a free tool to track user behavior on your website. In many ways, Google Analytics is the portal giving you insider, back end, and real-time access to what your users want.

Shopping Carts 206

Shopping Carts Information Mobile eCommerce 206

Groove

MARCH 24, 2022

Google’s Universal Analytics (UA) is officially being sunsetted in July of 2023. Universal Analytics has been the industry standard for eCommerce conversion tracking since 2013. Learn how Google Analytics 4 (GA4) will impact your eCommerce website by reading on! Understanding Universal Analytics. Backend Views.

eCommerce 195

eCommerce Events Merchant Services Recommendation 195

Forrester eCommerce

AUGUST 6, 2019

When it comes to kicking off (or growing) an analytics initiative, there’s an obstacle right out of the gate. It’s building the business case — the effort of persuading budget holders and other stakeholders that an investment in analytics will yield positive outcomes, which really means asking: For investment, not budget.

Other 341

Other 341

Smile.io

SEPTEMBER 5, 2024

However, there is one aspect every good loyalty program should offer— analytics.    Viewing loyalty analytics is essential to inform how to shape a business and its retention strategies. Loyalty analytics can help you craft a strategy based on this data.  Loyalty & Reward Program Insights from Smile.io

Customer Loyalty 73

Customer Loyalty Customer Customer Retention Reference 73

Forrester eCommerce

DECEMBER 14, 2022

The security analytics platform market is moving faster than it has in years, as demonstrated by these Wave results. Though Splunk still has a tight grip on the segment, competitors are finding opportunities to loosen its hold by addressing continued dissatisfaction with outdated pricing models.

Marketing 195

Marketing Customer 195

Fastr

JUNE 1, 2023

To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation with Gideon Delayahu, a digital analytics expert and owner of Digital Insights.

Customer 246

Customer 246

Ecommerce Platforms

APRIL 7, 2022

One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses. Consumers aren’t happy.

Payment Services 211

Payment Services Small Business Retail Customer Recommendation 211

Kissmetrics

OCTOBER 8, 2020

If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics? We all know about Google Analytics. Bing Analytics technically doesn’t exist (although Bing itself returns almost 40 million results for the phrase “Bing Analytics”). Why You Need to Review Bing Analytics.

SEO 273

SEO Mobile Search Marketing Article 273