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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Why We Updated Our Ecommerce Analytics + Insights Suite. Diamond Candles. I’m not a data scientist.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 296
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How to Win with On-Site Marketing with Erik Christiansen from Justuno - EP014

Groove

Before launching Justuno, Erik built Sierrasnowboard.com from $0 to $24M in annual revenue, pioneering early eCommerce strategies focused on community engagement and conversion optimization. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics.

eCommerce 237
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Conversion Optimization During COVID-19

ROI Revolution

Addressing a less-than-ideal checkout experience, or reducing the amount of interaction needed to view critical product details (or any number of layout, functionality, or motivation choices) are going to impact conversion rate now and in the future, regardless of external market pressures. These areas are always prime for continued testing!

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6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization

A Better Lemonade Stand

These small website optimization tactics will make choosing and purchasing products as simple as possible for your customers and their basis in neuroscience means they work with customer's hard-wired cognitive biases to increase conversion rates.

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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

Conversion Optimization Improves with Immersive Technology and Real-Time Personalization. Another trend that we see coming out of the commerce changes sparked by the pandemic is a new focus on optimizing the new customer journey features to improve the experience and increase conversions.

B2C 328