Forrester eCommerce

MAY 15, 2020

Spring is usually an exciting time in the sports world. It marks the culmination of the men’s and women’s college basketball seasons, the NBA and NHL playoffs begin, the domestic European soccer (football) leagues are in full swing and the Boston Marathon traditionally takes place on the third Monday of April. But the COVID-19 crisis […].

Customer Data 459

Customer Data Customer 459

Retail TouchPoints

NOVEMBER 12, 2020

Rillavoice speech analytics software is designed to enhance conversations between store associates and shoppers in physical retail settings. The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Social media or word of mouth?

Multi-channel 246

Multi-channel Customer Social Media Retail 246

Retail TouchPoints

OCTOBER 21, 2024

Adding verification steps or introducing slight delays in the refund process also can help deter fraudulent claims without significantly impacting the experience of legitimate customers. Data analytics plays a crucial role in identifying and preventing refund fraud.

Retail 278

Retail Payment Services Technology Payments 278

Retail TouchPoints

FEBRUARY 17, 2021

Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue. This type of one-to-one proactive outreach about highly relevant topics is effective in driving return visits and sales of high-margin full-price items.

Customer Data 292

Customer Data Marketing Customer POS 292

Retail TouchPoints

JUNE 28, 2022

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

Customer Data 290

Customer Data Customer Retail Consumer 290

Retail TouchPoints

OCTOBER 22, 2020

Treasure Data has added new product capabilities for its customer data platform as well as 15 new integrations, bringing the total number of connectors in its network to more than 170. The solution provider also launched an in-store SDK that aims to offer retailers a complete, unified view of the shopper journey.

Customer Data 213

Customer Data Mobile Marketing Customer 213

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

NOVEMBER 28, 2024

By leveraging data analytics, AI and machine learning, retailers can tailor offerings based on consumer behavior and preferences. Offering BNPL options at checkout can increase basket sizes, reduce cart abandonment and help shoppers feel more confident. Personalization is a crucial driver of consumer loyalty. and 3.3%, to nearly $1.59

Payment Services 298

Payment Services Payments Merchant Services Omnichannel 298

Ecommerce Platforms

JULY 10, 2021

Do you want access to valuable information about your customers, sales, and business? If so, you're likely already relying on analytics tools to provide that data. Get a proper feel for customer retention and churn. More specifically, Crazy Egg provides analytics on your: Organic content. Email marketing.

Shopify 211

Shopify Shipping Costs SEO Live Chat 211

Retail TouchPoints

OCTOBER 30, 2024

Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect. Tablets and mobile devices put customer data at employees’ fingertips, allowing them to provide a personal shopping experience while reducing wait times.

Payment Services 269

Payment Services Customer Experience Customer Data Management 269

Retail TouchPoints

NOVEMBER 29, 2024

Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer. That means less customer data coming to you.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

FEBRUARY 9, 2023

When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept, in many ways heralding a new era of personal computing and electronics.

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

DECEMBER 12, 2024

Why these partnerships work: Shared audiences: Commerce media platforms leverage retailers’ rich customer data to identify overlapping audiences between brands. The Role of AI Advancements in AI are driving new ways to leverage first-party data to power commerce media.

Travel 173

Travel Books Accessories eCommerce Technology 173

Forrester eCommerce

JUNE 14, 2019

First, adding advanced analytics and data management capabilities from Lattice accelerates D&B’s evolution into a comprehensive data platform […]. Yesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines.

Management 402

Management Customer Data B2B Customer 402

Retail TouchPoints

NOVEMBER 22, 2024

This integrated approach allows retailers to provide consumers with the flexibility to earn rewards across various platforms, enhancing customer satisfaction, increasing visibility and optimizing return on ad spend.

Banking 277

Banking Travel Consumer Marketing 277

Retail TouchPoints

FEBRUARY 8, 2024

The digital marketplace solution from Intelligence Node — which is powered by generative AI and real-time data capture — generates comprehensive product listings and ratings for customers while also providing custom, data-rich insights to guide a company’s marketing strategies.

Customer Experience 278

Customer Experience Improvements Customer Data Information 278

Retail TouchPoints

SEPTEMBER 9, 2024

Family Dollar will use solutions from Dunnhumby to make merchandising and category management more customer-centric across its store network. ” In June 2024 Family Dollar parent company Dollar Tree initiated a strategic review of the struggling banner, with options including a sale, a spinoff or “other disposition of the business.”

Management 286

Management Customer Data Consumer Improvements 286

Groove

OCTOBER 5, 2024

Analytics and Reporting Desirable email platforms offer a variety of analytics that can help boost your performance and optimize campaigns. Responsive customer support and resources will help you run your campaigns. Detailed analytics help brands optimize their campaigns and boost revenue.

eCommerce 332

eCommerce Marketing Merchant Services Demo 332

Retail TouchPoints

MARCH 4, 2025

Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy.

Channel 179

Channel Customer Customer Data Operations 179

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. It can also be used to automate various aspects of your campaign, including triggered emails.

Social Media 336

Social Media Customer Data Shopify Magento 336

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud. Current customer Albertsons Cos.

Supplies 290

Supplies Merchant Services Retail Customer Data 290

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

Simplify Returns and Transfers: If a product is out of stock at one location, a centralized system can facilitate inter-store transfers or online fulfillment, ensuring a seamless customer experience. Streamlined Customer Relationship Management (CRM) A centralized database is a game-changer for customer relationship management (CRM).

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Sachin Dev is Director of Pre-Sales and Solutioning at Algonomy.

Multi-channel 246

Multi-channel POS Customer Data Channel 246

Retail TouchPoints

JUNE 10, 2024

How much that will in turn impact your business depends on how many of your customers use Chrome to access your sites. First, look at your website analytics platform and run a report measuring the amount of traffic by browser. Courtney Fenstermaker is Head of Industry at InfoTrust for its Direct-to-Consumer digital analytics team.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

NOVEMBER 14, 2024

Sustained success in the retail industry often relies on the direct relationships businesses establish with their customers, and price hikes can undermine these relationships. In addition, retailers are responsible for vast amounts of financial and personal customer data, and breaches leave consumers themselves vulnerable to fraud and theft.

Retail 277

Retail Payment Services Consumer Management 277

Retail TouchPoints

JANUARY 11, 2021

Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. One such area where on-demand data can help retailers is inventory. And refined, accurate customer data will help the industry further adapt to a model that is more heavily reliant on an online experience.

Small Business Retail 285

Small Business Retail Retail eCommerce Social Media 285

Forrester eCommerce

JUNE 3, 2021

Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […].

Channel 243

Channel Management Customer Data Technology 243

Retail TouchPoints

MARCH 28, 2023

The partnership between DGMN and Meta is the result of an earlier test, and the deal makes Dollar General the first retailer to offer Meta’s Advanced Analytics solution. Brands will now be able to make ad placements that target Dollar General customers in spaces including Facebook and Instagram News Feeds, Stories and Reels.

Customer 298

Customer Customer Data Improvements Marketing 298

Groove

APRIL 17, 2024

At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects. By syncing customer information such as demographics, purchase history, and browsing behavior with Google Ads, this integration allows you to create personalized, targeted ads that are more likely to resonate with your audience.

Customer Data 337

Customer Data Improvements eCommerce eCommerce Marketing 337

Retail TouchPoints

SEPTEMBER 5, 2024

Shah is a professor and a director of Statistics and Data Science Center at MIT. He previously co-founded Celect, a predictive analytics platform for retailers, which he sold to Nike. Despite these advancements, many retailers still struggle in one key area: merchandising. Merchandising plays an essential role for modern retailers.

Retail 312

Retail Reference Social Media Technology 312

Retail TouchPoints

FEBRUARY 27, 2023

When we’re talking about the inventory buildup, it should be a strategic discounting/promotional strategy based on sophisticated customer data analytics,” said Ted Vaughan, Audit Office Managing Partner at BDO in an interview with Retail TouchPoints. These tech investments are likely to be crucial.

Supplies 262

Supplies Retail Customer Data Technology 262

Retail TouchPoints

FEBRUARY 15, 2023

DTC brands are overwhelmed with data — transactional, customer and marketing — that enable them to better understand and personalize experiences for their customers. The Scope of All-in-One Data Software Applications is Too Narrow The beauty of the modern data stack lies in its ability to handle ALL the data.

Customer Experience 277

Customer Experience Customer Shipping Costs Customer Data 277

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Retail TouchPoints

DECEMBER 5, 2024

Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data. Associate POS adoption depends on getting the user experience right.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Retail TouchPoints

SEPTEMBER 8, 2023

But the report noted that most organizations need mature governance to master technology, data and analytics before they can maximize AI’s benefits. Use cases for generative AI should be pragmatic and pay close attention to issues such as consumer data privacy.

B2C 263

B2C Marketing Technology Customer Data 263

Dynamic Action

SEPTEMBER 12, 2024

Summary Retailers often look at business, competitor, or customer data alone, meaning they only get a piece of the story. AI-driven retail technology that connects these metrics provides insights that are market-informed, profit-aware, and customer-centric.

Retail 115

Retail Customer Data Information Technology 115

Forrester eCommerce

JUNE 17, 2019

We just published “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report, which profiles the 13 most significant vendors in this market: Arm Treasure Data, BlueVenn, CaliberMind, Celebrus, Dun & Bradstreet, Evergage, FirstHive, Lattice Engines, Leadspace, Lytics, Radius Intelligence, Tealium, and Zylotech.

B2B 323

B2B Marketing Customer Data Customer 323