Ecommerce Marketing Lessons from Q4 2023
Retail TouchPoints
FEBRUARY 19, 2024
With this uncertainty in mind, I spent time on Saturday, November 25, 2023 seeking out early ecommerce sales data from Black Friday to gain a clearer understanding of how the market was performing. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 billion, an ecommerce record.
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