article thumbnail

What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform connects all of a retailer's sales channels in one place.

article thumbnail

Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

With tools like AI, predictive analytics, and robust eCommerce platforms, businesses can streamline operations, expand their reach, and deliver superior customer experiences. This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

In physical stores, AI-driven digitization of the shopping experience will guide customers via interactive kiosks or smartphone apps, seamlessly integrating online and offline channels. Retailers will use AI-powered surveillance and analytics to identify suspicious activities in real time, ensuring a safer shopping and working environment.

eCommerce 302
article thumbnail

What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 296
article thumbnail

Rillavoice Uses Speech Analytics to Offer Retailers Insight into Conversations with Customers

Retail TouchPoints

Rillavoice speech analytics software is designed to enhance conversations between store associates and shoppers in physical retail settings. The tool uses AI-powered analytics designed to help improve customer experience, quality of service and store operations. Social media or word of mouth? including CCPA.

article thumbnail

7 Google Analytics Reports That Show How Your Blog is Really Performing

Kissmetrics

When you log into Google Analytics , what do you look at? Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. Within the Google Analytics navigation, click on “Audience” and then “Cohort Analysis”. What’s your bounce rate, average session duration, or even pageviews per channel?

Blog 276
article thumbnail

5 Hacks That Will Optimize Your Ad Campaigns

Kissmetrics

Create Multi-Channel Ad Campaigns. To increase your chances of conversion and making a sale, you must optimize by creating multi-channel campaigns. Multi-channel ad campaigns incorporate different distribution and promotional channels into a single, unified customer acquisition strategy.