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23 Low Budget Online Marketing Strategies for Small Businesses

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If you’re a small business owner trying to compete in the big leagues , this blog is for you. Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. People will start to recognize your name and business. What a waste of money! Don’t get me wrong.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. small business owners.

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How Walmart is Helping Small Businesses ‘Stay in Stock and in Control’

Retail TouchPoints

Now the company has set its sights on becoming the go-to resource for all the other businesses in the neighborhood as well with its new Walmart Business offering. Retail TouchPoints (RTP): Walmart isn’t the only large retailer that has turned its attention to small businesses recently.

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Shipt Debuts Small Business Accelerator Program in 5 Cities

Retail TouchPoints

LadderUp will focus on businesses owned by LGBTQ+ people and people of color, with the goal of having at least 50% of program participants falling into these categories. Through March 6, small businesses in the grocery/beverage, health, beauty and floral/gifts verticals can apply for the program.

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3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Retail TouchPoints

In this article, you’ll learn three things you need to do before undertaking a small business rebranding: 1. Analyze Whether There are Shifts in Your Vision Your vision is what sets the tone for your business’ aspirations. These users may present new opportunities that require a small business rebranding on your part.

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During the Holidays, Small and Mid-Sized Businesses Feel the Impact of Retail Crime

Retail TouchPoints

Retail crime was a hot topic throughout 2023, and it’s easy to see why. According to the National Retail Security Survey, losses attributed to retail theft rose to $112.1 Cracking down on retail crime isn’t just about stopping thieves anymore. billion in 2022, up from $93.9 It’s about keeping employees and shoppers safe.

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Cyber Week 2021 Was Slow, but Retail is Still on Track for a Record-Breaking Holiday Season

Retail TouchPoints

In another sign that Black Friday, and to some extent the entire extended Thanksgiving weekend, has ceded its position as a truly peak shopping period, Black Friday 2021 was a mixed bag for retailers. On the digital, side, reports from two major data sources conflicted: Adobe Analytics reported that online sales were down 1.3%