Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 265

Consumer Social Media Recommendation Apparel 265

Retail TouchPoints

JULY 26, 2024

Tuckernuck , an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could rely on to drive significant performance during the peak holiday season. In November, the brand shifted campaign strategy to have more of a holiday focus.

Apparel 248

Apparel Fashion Omnichannel Channel 248

Retail TouchPoints

APRIL 8, 2021

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. The Fastest-Growing Channel in Retail’. “ The Fastest-Growing Channel in Retail’. “ Other industries have already made huge leaps in this direction.

Consumer 350

Consumer Fashion Social Media eCommerce 350

Retail TouchPoints

NOVEMBER 18, 2024

Though Thanksgiving week is when the bulk of holiday shopping is done (read: Grey Thursday, Black Friday, Small Business Saturday, Cyber Monday), this year consumers started shopping earlier than ever, solidifying that Christmas creep is alive and well. Ensure Brand Control Channel control is important, especially for sensitive brands.

B2B 144

B2B Payment Services Small Business Retail Channel 144

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. this year alone, representing approximately 21% of the total women’s apparel market. Retailers need to realize consumers don’t want to be excluded or labeled differently to their peers because of size.

Consumer 284

Consumer Retail Merchant Services Fashion 284

ESW

JUNE 27, 2023

Sustainable apparel and luxury have received growing attention as more research about the harmful environmental effects of the industry’s sourcing, manufacturing and shipping practices surface. In 2022, one in three apparel items purchased in the U.S. To combat these effects, some brands are embracing circular economy strategies.

Apparel 78

Apparel Payment Services Clothing Fashion 78

Retail TouchPoints

OCTOBER 30, 2024

The debut of The Children’s Place brands on Shein will provide the company with a new high-profile selling channel on one of the hottest shopping apps of the moment. For its part, Shein gains credibility as the China-based company faces continued scrutiny from U.S. ”

Apparel 272

Apparel Omnichannel Operations Channel 272

Retail TouchPoints

DECEMBER 18, 2023

Now the site, which gets its revenue from ad sales, is preparing to become a retailer, potentially selling animal-themed apparel or souvenirs. Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel.

Consumer 240

Consumer Social Media Article Apparel 240

Retail TouchPoints

JUNE 20, 2024

Cramer also has experience working with brands targeting younger consumers, similar to Claire’s, from his time as President of Parade , a Gen Z-focused intimates and lifestyle apparel retailer. Building an Omnichannel Lifestyle Brand Claire’s has spent the last year building out its IP portfolio to become a full-blown lifestyle brand.

Accessories 260

Accessories Omnichannel Apparel Consumer 260

Retail TouchPoints

JANUARY 12, 2024

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. E-sellers will leverage social channels more than ever. With its growing audience, which currently stands at 1.7

Social Media 312

Social Media Beauty and Health Multichannel eCommerce 312

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 261

Consumer Merchant Services Social Media Technology 261

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Brand Content is a Key Driver in Inspiring Social Purchases.

Payment Services 224

Payment Services Payments Social Media Consumer 224

Retail TouchPoints

DECEMBER 21, 2023

Resale Continued its Rise but Came Under Financial Scrutiny Consumers’ enthusiasm for secondhand goods, as well as other forms of more sustainable consumption like rental and repair services, showed no sign of slowing in 2023. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform.

Sporting Goods 300

Sporting Goods Operations Apparel Consumer 300

Retail TouchPoints

JUNE 3, 2024

As consumers become increasingly proactive and sophisticated when it comes to their health, they are more interested in purchasing wearable technology than ever before. Brands and consumers alike can create change by investing in textiles that offer inherent physiological benefits. However, monitoring only goes so far.

Clothing 259

Clothing Electronics Fashion Consumer 259

ROI Revolution

MARCH 15, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Every industry has undoubtedly been impacted by the COVID-19 pandemic – but the apparel and retail industry has felt some of the biggest shockwaves.

Apparel 78

Apparel Omnichannel Fashion Clothing 78

Retail TouchPoints

MAY 17, 2022

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Through the app, Tom Tailor customers may access the retailer’s entire catalog across categories including apparel and accessories for men, women and children, in addition to its home collection.

Mobile 284

Mobile Customer Experience Customer Magazine 284

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Integrate Your Channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Retail TouchPoints

OCTOBER 4, 2024

Retailers can try to reduce returns by charging fees or adding/keeping friction to the process, but too-stringent policies risk annoying consumers — or worse, discouraging them from making any purchase. I think it’s important to call it out in a way that’s friendly and transparent for the consumer.” Make return policies crystal clear.

Webinar 257

Webinar Gifts Social Media Consumer 257

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Retail TouchPoints

AUGUST 27, 2024

BTS purchases certainly are starting earlier: according to the National Retail Federation (NRF) survey conducted by Prosper Insights & Analytics, more than half ( 55% ) of consumers already had started buying school items in July. That’s putting pressure on brand loyalty, as people switch to lower-cost channels and different brands.

Shipping Costs 332

Shipping Costs Supplies Electronics Consumer 332

Retail TouchPoints

OCTOBER 10, 2024

Pain Point #1: Selling Apparel Items in a Cashierless Store Amazon has deployed its Just Walk Out (JWO) cashierless technology in a range of sports venues, providing friction-free checkout for customers and faster transactions for retailers. But these systems’ reliance on computer vision technology made it a poor fit for apparel sales. “At

Supplies 259

Supplies Retail Payment Services Apparel 259

Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). November’s sales total of $123.5 billion topped December’s $98.6 22 and 23, when it drove 36.8%

Social Media 261

Social Media Payments Payment Services Toys 261

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Social Media 274

Social Media Omnichannel Consumer Apparel 274

Retail TouchPoints

DECEMBER 14, 2023

ICSC’s data has always shown that consumers prefer shopping in-store over other channels,” said Tom McGee, President and CEO of ICSC in a statement. Apparel , department stores , home goods and emerging DTC brands stand to benefit most from opening new stores. drop in sales on average.

Department Stores 157

Department Stores Omnichannel Apparel Consumer 157

SellBrite

FEBRUARY 18, 2020

But launching on multiple sales channels and managing inventory while still maintaining his core business on eBay presented a variety of challenges. In fact, according to Sellbrite research, merchants who sell on three or more channels sell 156% more, and Sellbrite merchants experience over 300% growth after just one year.

Multi-channel 127

Multi-channel Channel Multichannel Shipping Costs 127

Retail TouchPoints

JULY 27, 2023

Rockport’s core consumer is more active than ever,” said Jamie Salter, Founder, Chairman and CEO of Authentic said in a statement. The brand’s offering is a perfect addition to our portfolio with opportunities for category expansion in apparel, accessories, outerwear, travel and more.

Accessories 246

Accessories Travel Apparel Fashion 246

Smile.io

SEPTEMBER 27, 2023

From celebrity merchandise to second-hand streetwear, to new and emerging clothing brands, the apparel and fashion industry is a trillion-dollar business. It’s estimated that the global apparel industry “is expected to exceed $1.7 Unlike many other industries, apparel is highly visual. trillion to be exact.

Apparel 47

Apparel Social Media Fashion Clothing 47

Retail TouchPoints

MAY 17, 2024

However, with consumer sentiment low and economic concerns still front of mind, this approach could backfire. With the constant pressure on revenue and profitability, retailers need to rethink their returns strategies to protect their margins while providing a frictionless experience for consumers. Immersive experiences.

Fulfillment 272

Fulfillment Technology Apparel Clothing 272

Retail TouchPoints

AUGUST 3, 2021

Sweaty Betty makes more than 80% of its revenue through the direct-to-consumer channel, which was a boon during the 2020 lockdowns. The acquisition of Sweaty Betty complements our strategic shift over the last several years from a traditional footwear wholesaler into a consumer-obsessed, digital-focused growth company. “The

Apparel 301

Apparel Marketing Consumer Channel 301

Retail TouchPoints

APRIL 5, 2022

Consumers will be encouraged to clean out their closets to earn PacSun credits and to shop for “pre-loved” (a.k.a. Consumers can fill the ThredUP Clean Out Kits with women’s and kids’ apparel, shoes and accessories from any brand and ship them to ThredUP for free using a prepaid shipping label.

Payment Services 273

Payment Services Shipping Labels Accessories Apparel 273

Retail TouchPoints

SEPTEMBER 2, 2022

The site offers items across categories including apparel, jewelry, pet supplies and home and garden, many at bargain prices. Both of Pinduoduo’s larger rivals already have several channels for tapping global markets. Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept.

Shipping Costs 305

Shipping Costs eCommerce Jewelry Shopify 305

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Retail TouchPoints

AUGUST 24, 2022

Peloton had made its Peloton Bike, Guide and select accessories and apparel available for purchase in U.S. Prior to this partnership, Peloton products were sold exclusively through the brand’s own ecommerce site, inside sales channels and showroom. We want to meet consumers where they are, and they are shopping on Amazon.

Accessories 261

Accessories Apparel Subscription Channel 261

Retail TouchPoints

AUGUST 23, 2023

But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the brick-and-mortar experience — largely because they do not fully or accurately reflect the needs of today’s in-store consumers. The digital mannequin is setting out to achieve the same for apparel retail in the coming years.”

Apparel 246

Apparel Accessories Omnichannel Consumer 246

RetailMinded

SEPTEMBER 26, 2022

While the pandemic and subsequent ecommerce explosion have driven strong demand for true omnichannel supply chain commerce solutions, it has also fuelled a less immediately obvious longer-term move towards direct-to-consumer (D2C) fulfilment too. Take Adidas as an example. Nimble Is the Name of the Game .

Supplies 98

Supplies Consumer eCommerce Retail 98

Retail TouchPoints

MARCH 1, 2024

Women’s intimates and apparel retailer Natori has shown that using artificial intelligence (AI) can supercharge retailers’ retargeting efforts. He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart.

Social Media 247

Social Media Department Stores Supplies Technology 247

Retail TouchPoints

MARCH 23, 2022

Nike is pushing forward with its digitally focused direct-to-consumer strategy following a strong Q3, with plans to build “the marketplace of the future” and bring standalone Jordan stores to North America. Revenues were up 5% YoY in the company’s fiscal Q3, which ended Feb. Wholesale Will Still Play a ‘Very Important Role’.

Sporting Goods 282

Sporting Goods Apparel Consumer Social Media 282