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Survey: Consumers Want Easy Access to Apparel Sustainability Info

Retail TouchPoints

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. and globally, we need a message that will resonate with more consumers, not just young urbanites.

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Next Steps in Sustainable Apparel Retail: Consumer Communication and Carbon Offsets

Retail TouchPoints

A growing number of consumers are concerned about how their purchasing decisions impact the planet, but even the most sustainability-savvy customer may be confused about how best to align purchases with their green principles. Consumers Overwhelmed by Insufficient or Contradictory Sustainability Info. In fact, half of the 1,000 U.S.

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JCPenney and Jamey Perry Launch Fashionable Adaptive Apparel Line

Retail TouchPoints

JCPenney has partnered with disabled writer and athlete Jamey Perry on a line of fashionable, functional apparel for women who use wheelchairs. The Jamey Perry for JCPenney line joins adaptive apparel lines for children and adults offered by the retailer since 2021 that include Liz Claiborne, Izod, St. John’s Bay and Thereabouts.

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How Smart Clothes are Redefining Traditional Apparel Manufacturing Methods

Retail TouchPoints

With the advent of smart clothing and emerging technology, apparel is transforming into intelligent systems that offer a wide range of benefits beyond basic functionality and that redefine and simplify the manufacturing process for more sustainable options. With the ability to achieve a difference of 80.6

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Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader 

Retail TouchPoints

The humble sneaker has long been a staple item in closets everywhere for consumers of all ages. The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic , continuing to favor them as everyday items for leisure and now work.

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Apparel Ousts Electronics as Most Popular Online Shopping Category

Retail TouchPoints

Three years ago, electronics were by far the top product category that consumers bought online, but new research from Feedvisor shows the impact of consumers becoming more comfortable shopping online and new tools emerging to enhance the digital shopping experience. In a survey of 2,000 U.S. In a survey of 2,000 U.S.

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Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester eCommerce

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

Apparel 369