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Next Steps in Sustainable Apparel Retail: Consumer Communication and Carbon Offsets

Retail TouchPoints

A growing number of consumers are concerned about how their purchasing decisions impact the planet, but even the most sustainability-savvy customer may be confused about how best to align purchases with their green principles. Consumers Overwhelmed by Insufficient or Contradictory Sustainability Info. In fact, half of the 1,000 U.S.

Apparel 307
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How Inventory Automation Benefits eCommerce Merchants

Groove

Inventory automation enables eCommerce merchants to create a frictionless back end experience for employees and front end experience for customers. Automating the management of inventory makes it easier for businesses to process and fulfill customer orders, manage data critical for warehouse operations and track inventory levels.

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How to Win Consumer Choice in 2022: Focus on These 3 Trends

Retail TouchPoints

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. If one thing has become clear during the last two years, it’s that consumers value options for convenience.

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce. This is causing many Americans to stress this holiday season.”.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In this second installment, we will dive deeper into the world of dropshipping, and explore some of the best tips and strategies for successfully dropshipping fashion and apparel products.

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SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

SMS marketing stands for Short Message Service 一 or text messaging. Brands are now using text messaging to send promotional messages, updates, company announcements and more to consumers that provide consent. Inboxes are now cluttered with promotional emails from brands, and many consumers are subscribed to dozens of email lists.

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Identifying the ‘Faces’ Behind Faceless Online Transactions

Retail TouchPoints

Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores with each passing year. According to McKinsey , ecommerce sales in apparel, department stores and beauty products have increased by nearly 10%, on average, since the onset of the pandemic.