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Next Steps in Sustainable Apparel Retail: Consumer Communication and Carbon Offsets

Retail TouchPoints

A growing number of consumers are concerned about how their purchasing decisions impact the planet, but even the most sustainability-savvy customer may be confused about how best to align purchases with their green principles. Consumers Overwhelmed by Insufficient or Contradictory Sustainability Info. In fact, half of the 1,000 U.S.

Apparel 312
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How to Win Consumer Choice in 2022: Focus on These 3 Trends

Retail TouchPoints

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. If one thing has become clear during the last two years, it’s that consumers value options for convenience.

Consumer 313
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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

on Black Friday according to Mastercard SpendingPulse , which measures in-store and online retail sales across all payment types. Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 retail sales (excluding automotive) up 3.4%

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Identifying the ‘Faces’ Behind Faceless Online Transactions

Retail TouchPoints

Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores with each passing year. According to McKinsey , ecommerce sales in apparel, department stores and beauty products have increased by nearly 10%, on average, since the onset of the pandemic.

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce. This is causing many Americans to stress this holiday season.”.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. this year alone, representing approximately 21% of the total women’s apparel market. Retailers need to realize consumers don’t want to be excluded or labeled differently to their peers because of size.

Consumer 290
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon).

Consumer 312