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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Online shopping became a refuge, not because of overwhelming convenience, but because contactless commerce was necessary. One in four consumers are shopping more with small brands. on average.

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Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019

Retail TouchPoints

New data from the Adobe Digital Economy Index highlights the staying power of online shopping habits formed during the pandemic, seemingly answering one of the biggest questions of the year: will ecommerce continue to grow, or settle down to pre-pandemic levels? In August 2021, online prices were up 3.1% on desktop (up 1%) and 1.9%

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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

retail sales (excluding automotive) up 3.4% on Black Friday according to Mastercard SpendingPulse , which measures in-store and online retail sales across all payment types. Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Social commerce value will keep on growing.

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. They can capitalize on opportunities by creating, updating and optimizing content that reflects the changes they’re seeing.

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Athletic Apparel Retailer Boosts AOV 54% With Buy Now, Pay Later Option

Retail TouchPoints

One online retailer that implemented a buy now/pay later solution as the COVID-19 shutdowns began, I AM BECOMING (IAB MFG), saw a 54% increase in Average Order Volume (AOV) and a 50% increase in its add-to-cart rate since implementing the ViaBill solution in March. Retailers are paid up front and ViaBill assumes credit and fraud risk.

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Forrester Forecast: Online’s Share of U.S. Sales to Top 29% by 2029

Retail TouchPoints

Nearly three of every 10 purchases by American consumers will be made online as the end of this decade nears, according to projections from Forrester in its U.S. Online Retail Forecast, 2024 to 2029. The research and technology firm projects that online U.S. retail sales will increase from $1.2

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