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Prime Day 2021 Expands Small Business Focus and Sets the Stage for Back-to-School

Retail TouchPoints

small business products and brands from June 7 through 10. A total of 300,000 small businesses are eligible for the Spend $10, Get $10 Promotion, more than twice as many as in 2020. Amazon will continue highlighting curated deals from small businesses throughout the event. “At

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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands. on average.

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Target, Lowe’s, Sephora, Foot Locker Among Retailers Boosting Black Brands

Retail TouchPoints

Retailers across multiple verticals are taking concrete steps to diversify their merchandise mixes with products produced by women, Black people and other people of color. Each of the winners received marketing and mentoring support along with a place in the retailer’s merchandise mix. Tracee Ellis Ross. Big Find pitch session.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event.

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Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

Retail TouchPoints

The 2022 holiday season showed slow, but steady, improvement for the retail industry. As economic headwinds curbed spending capacity, online retail grew in the U.S. Inflation was a major factor in slower growth despite heavy discounting by retailers. but at its lowest rate in years: up 3.5% billion, according to Adobe Analytics.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Small Business Saturday.

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NRF: Shoppers Are Spending for Valentine’s Day and Super Bowl Despite Pandemic Pressures

Retail TouchPoints

consumers tune in to the big game. consumers plan to celebrate Valentine’s Day in 2022, up from 52% in 2021. Not all of that spending will go to product purchases at retail — 41% of survey respondents said they would “love to receive the gift of experiences,” up from 36% in 2021. Check out Retail TouchPoints ’ upcoming Feb.