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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X BigCommerce: What’s your #1 piece of advice for helping retailers optimize their Google Shopping campaigns?

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Small Business Saturday. Niche PPC Strategies. Small Business Saturday: +22.79%. Small Business Saturday: Mobile: 55%.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We started by attending over 20 retail shows a year to get in front of people. We’ve tried to do lots of direct marketing as well as PPC advertising. Social media alone has allowed the small business owner a little voice over the big cosmetic companies.

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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Skreened was no different.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. ecommerce sales of apparel, footwear, and accessories projected to exceed $123M by 2022 ( Statista ). of total retail sales. Business-to-Business (B2B). Image source.

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How to Start a Dropshipping Business in 2020

Ecommerce Platforms

The dropshipping selling strategy allows the online business owner to decamp from upfront costs similar to those incurred by retailers who run storefronts. In that context, dropshipping is significantly the opposite of what traditional retailers and other ecommerce merchants have to deal with. Smartphone accessories.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Their stories are conveniently ignored when you hear about the extinction of small businesses. In reading this article, you’ve begun a journey into the passions, success stories and advice of more than 200 American business owners trying to make ends meet while they make life a little sweeter for those around them.