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Tendances 2021

Forrester eCommerce

Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. En l’espace de neuf mois, nous nous sommes habitués à […].

Article 511
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The Easiest Way to Build Links

Kissmetrics

This is important because Moz and Search Engine Land may have articles around topics that I don’t cover. But their articles on SEO that rank above me are about SEO basics. And the article I have that ranks below them is on SEO basics. And the articles you linked to on Moz and Search Engine Land don’t cover that either.

SEO 363
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The Easiest Way to Find New Link Opportunities

Kissmetrics

So I would email them something like this: Subject: Your Get Found on Google article Hey Jessica, Great article on getting found on Google. I know you mentioned heading tags and linked to the Search Engine Journal article that covers what headings are. I noticed that you removed a link to my article on Google AdWords.

Article 360
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How to Boost Your SEO by Using Schema Markup

Kissmetrics

My goal in this article is to show you exactly how to get started using schema markup for your website. For example, let’s say the word “Neil Patel” appears in an article. For the sample below, I’m going to use “Articles” since it’s one of the most common types of content. What is Schema Markup?

SEO 363
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The 10 Ingredients of Great Content Writing

Kissmetrics

This article aims to help you and your team improve your content writing quality and success levels. For instance, if you’re reading this article, it’s a fair bet you want to write better content. So, in the introduction, I acknowledged your challenge and explained this article is here to help you find a solution.

SEO 358
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Earned Growth: A Boon Even For Companies That Cannot Implement The Metric

Forrester eCommerce

They previewed the book and their idea in a recent HBR article. In his upcoming book “Winning On Purpose” and his co-authors Darci Darnell and Maureen Burns introduce a new metric: Earned Growth. Earned Growth measures the revenue growth generated […].

Books 370
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Cure The Automation Hangover In Customer Service

Forrester eCommerce

News articles are predicting the death of the contact center as we know it. Close your eyes and I’ll set the scene: it’s 2016. Chatbots are all the rage. AI, the prophesied hero, powering the agent who doesn’t need breaks and can engage with 100 – no, 1000 – customers at once. Infinitely scalable human-like […].

Customer 367