The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides
BigCommerce
JUNE 22, 2017
RFM analysis can also help you create segments that identify inactive customers. For multichannel retailers, RFM scores should be calculated by channel in order to better understand the quality of customers per channel. Above are the three reports you get, as you saw earlier in this article.
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