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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. Desktop vs Mobile Conversion Rate.

PPC 162
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Editor’s note: This article was originally published in 2019. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization.

Channel 113
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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Mobile responsive design: All of your pages will be naturally optimized with no additional technical know-how or work required. AMP pages : Excellent accelerated mobile pages with extensive customization. The three options include: Launch: $90 per month: Including 1 domain, support for up to 20,000 visitors, and 500 conversions.

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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

Inflow has been testing live chat eCommerce conversions for years with almost every client we work with and we’ve found that it can positively impact conversion rate. This article is for you if have live chat or are considering adding it to your website ?— Test Chat on Mobile to Maximize Conversions from Smartphone Shoppers.

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How to Use a Marketing Audit to Pivot Your Digital Strategy

Inflow Insights

In this article, we’re covering everything required for a comprehensive marketing audit to keep your business competitive throughout the year. Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Goals Conversions Revenue Traffic Sources.

PPC 82
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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

Mobile Madness Part 5: The Mo-pocalypse. It seems like every single year, mobile is on the tip of ecommerce executives tongues. According to eMarketer, by 2019 mobile will account for 72% of US digital ad spend. Additionally, 53% of all emails are opened on a mobile device , which is up 30% from 2010.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. 2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Register here! January 28 update.

eCommerce 195