Groove

SEPTEMBER 23, 2024

Search engine optimization, PPC advertising, and email/SMS promotion are three core pillars of e-commerce marketing that every online retailer should leverage. Google and other search engines prioritize websites with plenty of valuable content, so starting a blog and publishing high-quality articles can help you attract a lot of traffic.

eCommerce Marketing 195

eCommerce Marketing eCommerce PPC SEO 195

BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. If so you can write a great article on their website and get a link back to your website in return.

PPC 417

PPC eCommerce Social Media Blog 417

My Wife Quit Her Job

OCTOBER 16, 2017

So the other day, I conducted a joint webinar with my friend Jeff Cohen and Edward Ruffin of Seller Labs to discuss the common pitfalls with Amazon PPC. I have summarized the pitfalls in the post below but the full video is available for you at the end of the article.

PPC 198

PPC Webinar Article Other 198

Kissmetrics

APRIL 27, 2021

International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies. As advertisers, we want our ads to stand out.

PPC 173

PPC Social Media Other Marketing 173

SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

PPC 147

PPC Recommendation BigCommerce Other 147

Kissmetrics

MARCH 31, 2021

I know what you’re thinking: “ PPC is a massive source of sales for my business. Presumably, you’re a little hazy yourself, or you wouldn’t be reading this article. Some ad networks, including Google, also allow you to dig into why you’ve been served with a particular ad in the first place. 3 Reasons to Use AdChoices.

PPC 221

PPC Consumer Marketing Improvements 221

Groove

OCTOBER 2, 2024

In this article, we'll explore the best digital marketing services and demonstrate how partnering with a proficient digital marketing agency can transform your online presence. Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising drives immediate results by enhancing your visibility on SERPs and other platforms.

PPC 280

PPC eCommerce Marketing SEO 280

Kissmetrics

JANUARY 31, 2018

They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. In this article, I’m going to show you strategies from the best in the tax relief business. At the very end, you’ll be able to take these tips and instantly increase your own PPC campaigns. You know what else that means?

PPC 197

PPC Information Other Customer 197

Kissmetrics

MARCH 8, 2021

In this article, we’ll share everything you need to know about Bing ads. Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. Factors Affecting the Cost of Bing Ads. Well, it depends. Every click has a maximum CPC of $0.50.

PPC 259

PPC Accessories Apparel Automotive 259

Kissmetrics

OCTOBER 2, 2020

How Does PPC Relate to Amazon SEO? They’re known as pay-per-click (PPC) listings. PPC lets you bypass other product listings. We’re not focusing on PPC in this article…it’s a whole other beast. Just like with the Amazon search box, you can input search terms and see what products come up.

SEO 355

SEO PPC eCommerce eCommerce Platforms 355

Kissmetrics

OCTOBER 15, 2020

In the next section of this article, I’ll talk more about some of the keyword research tools out there. Optimizing for Google AdWords and PPC. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game. Step Two: Choose a Keyword Research Tool. The next step is to choose a keyword research tool.

SEO 363

SEO PPC Blog Information 363

Store Growers

DECEMBER 22, 2020

Top Google Ads Articles 2020. Let’s start with the top 10 articles we published during 2020. We start with the article that I’m most proud of. It wasn’t an easy article to write, because I used to make money selling the idea that Google Ads was a great investment, for any kind of business. Top Download.

Article 103

Article PPC Download eCommerce 103

Inflow Insights

JANUARY 21, 2022

Editor’s note: This article was originally published in 2020. If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Are PPC campaign management tools really better than hiring a PPC consultant ? What is PPC Management Software?

PPC 110

PPC Management eCommerce Recommendation 110

Groove

OCTOBER 3, 2024

They include: Search engine optimization (SEO) Pay-per-click advertising (PPC) Email marketing Content marketing Social media marketing By leveraging a range of online marketing strategies and channels, digital marketing companies can help eCommerce brands develop a comprehensive approach to reaching new customers.

eCommerce 295

eCommerce Marketing Social Media PPC 295

My Wife Quit Her Job

MARCH 30, 2020

With such a low ratio of shoppers to sellers, it’s no wonder that Amazon PPC ad costs have gone up dramatically over the years. In this article, I’m going to cover what Amazon DSP is and how to use it boost your sales.

PPC 215

PPC Article Customer 215

Kissmetrics

SEPTEMBER 1, 2021

On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more. title generator article summarizer writer’s helper. Pay per use ranges from $19 for ten articles or $99 for 100 articles. Subscribers pay $29 a month for 30 pieces and up to $99 a month for 250 articles.

Article 363

Article Subscription Demo eCommerce 363

BigCommerce

MAY 2, 2017

So I dropped my price to cost and cranked up the PPC. It wasn’t until I read your article “How To Master Amazon SEO” that I considered rearranging the Product Title. So I rearranged the title, lowered the price and re-introduced PPC. My rankings returned however it couldn’t be sustained. I was on Page 1!

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

Optimizely

MAY 1, 2019

In this exclusive interview with The Empowered Marketer, Brandon shares: The growing potential of Amazon PPC. Amazon has Amazon PPC. If you get a lot of traction on PPC, it’s a good way to get a boost. If you have healthy margins, you can normally break even or be profitable on PPC. …and much more.

Marketing 284

Marketing PPC eCommerce Shopify 284

Kissmetrics

NOVEMBER 4, 2020

But if you are particularly interested in saving articles for reading later, the web clipper is a handy tool (located in the upper right side of Chrome ). All of your saved articles will be synced across all your devices and can be accessed through your Evernote account. You can selectively clip the portions you want.

SEO 363

SEO Article Social Media Mobile 363

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Store Growers

FEBRUARY 27, 2021

I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Disclaimer: some of the links in this article might be affiliate links. Semrush is a collection of different tools to make SEO and PPC easier. Second its competitive research for SEO or PPC purposes.

PPC 91

PPC SEO Article Beauty and Health 91

Kissmetrics

NOVEMBER 19, 2020

The ads work just like regular PPC ads. But unlike Google’s PPC ads, there are some limitations. If you’re struggling to find your nonprofit’s unique selling point, there’s a useful article on identifying your non-profit’s USP online. Google designed the grants program to help nonprofits flourish. Include a Call to Action.

PPC 326

PPC Marketing Other Social Media 326

Inflow Insights

DECEMBER 4, 2018

Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other. In what follows, I want to share with you the Milk and Cookies approach to getting the most out of the investment you make in PPC or SEO services by combining it with CRO. Stop Thinking You’re Spending $$ on Ads or Traffic. They impact each other.

PPC 96

PPC SEO eCommerce Social Media 96

Kissmetrics

APRIL 12, 2021

In this article, I’m going to reveal seven pillars of Apple’s world-famous marketing mix that you can adapt for your own business. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Rethink the Need for Advertising. But, Apple knows that’s not always necessary.

Marketing 356

Marketing Social Media PPC Customer 356

Kissmetrics

MAY 12, 2021

This article will explain, but first, let’s go over the difference between organic and paid Facebook leads. Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. For instance, you could write regular articles or blog posts around trending topics. What Are Organic Facebook Leads?

Social Media 342

Social Media Events PPC Article 342

Store Growers

JANUARY 29, 2020

This article is about the last part. So in this article, I’ll show you what Product IQ is and how to use it to achieve better results. Read through the whole article, but implement it stage by stage. The goal of this article was to highlight the benefit of product knowledge in marketing. Using Product IQ.

PPC 113

PPC Article eCommerce Shopify 113

Kissmetrics

FEBRUARY 12, 2021

This should include things like money paid to an agency, to pay designers, to bid on keywords , or put toward a PPC campaign. Pro Tip: There are free ROAS calculators that will use your ROAS to help you figure out your budget, PPC spend, and several other helpful stats. Finally, if you’re running PPC campaigns, put caps on your budget.

Improvements 299

Improvements PPC Marketing eCommerce 299

SellBrite

DECEMBER 6, 2017

The 10 marketing techniques in this article are easy to do yourself on any budget, regardless of whether you’re a small or large business. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. 1) Spread the word on social media.

Social Media 167

Social Media Marketing PPC eCommerce 167

Kissmetrics

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. These tools can analyze data much quicker than humans can, so they can instantly generate full articles. Copywriting is hard. First, AI copywriting saves you time.

Subscription 309

Subscription Article Social Media Blog 309

Wiser

DECEMBER 1, 2017

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . About the Author.

PPC 74

PPC Shipping Costs Apparel Article 74

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78

PPC Mobile Social Media Search Marketing 78

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

DECEMBER 21, 2021

In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. While having a target audience may help narrow your focus and improve your PPC campaigns, it won’t necessarily win you any fans when it comes to your content. What Does “Inclusive Content” Mean?

Article 277

Article Blog Marketing PPC 277

Kissmetrics

FEBRUARY 2, 2021

This article aims to answer many of them. However, if you want some more inspiration, Etsy has an article on writing great descriptions. This article has already covered the essentials of writing strong product descriptions. Etsy’s PPC feature works pretty much like any other PPC advertising campaign.

Shipping Costs 271

Shipping Costs Payment Services Shipping PPC 271

Kissmetrics

SEPTEMBER 28, 2020

Before you make this important decision, equip yourself with the information we’ve outlined in this article so that you can make the best choice for your needs. The best analytics company will be able to offer you additional marketing services such as PPC, content and SEO. The 6 Characteristics That Make a Great Analytics Company.

PPC 280

PPC Technology Channel Marketing 280

Kissmetrics

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit.

PPC 335

PPC Web Design Social Media Blog 335

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Have an effective PPC strategy. We provide tech articles and videos and write unique product descriptions. Be tenacious.

Social Media 230

Social Media Marketing BigCommerce PPC 230