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PPC for eCommerce Tips: 8 Ways To Increase Your Ad Conversion Rates

Groove

Are your pay-per-click (PPC) advertising campaigns not delivering the ROI you need? While there's no denying the benefits of PPC ads when it comes to reaching your target customers, PPC advertising can also be a bottomless pit that swallows up all the money you throw into it unless you have the right strategy.

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Combine SEO, PPC, and Email/SMS For Robust E-Commerce Marketing

Groove

Search engine optimization, PPC advertising, and email/SMS promotion are three core pillars of e-commerce marketing that every online retailer should leverage. Google and other search engines prioritize websites with plenty of valuable content, so starting a blog and publishing high-quality articles can help you attract a lot of traffic.

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The 5 Best PPC Companies of 2020

Kissmetrics

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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What is Programmatic Buying For PPC?

Kissmetrics

You opt for a PPC campaign to promote your products on Google. In this case, it could be users who have read an article about the latest iPhone, visited the Apple website, or searched for iPhone reviews. Why You Should Use Programmatic Buying in Your PPC Campaigns. When Should I Use Programmatic Buying in PPC Campaigns?

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How to Set Up Amazon PPC: A 2021 Guide

SellBrite

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

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