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How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

For example, when consumers were searching for Thanksgiving and Christmas holiday recipes, cooking magazines and recipe websites generally captured less traffic in 2024 than in 2023, very likely because questions like how long to cook a turkey were adequately answered by an AI Overview.

Consumer 236
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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

The reason is because visitors who search for informational keywords like: How to clear acne with home products How to install WordPress Make money online for free Free ebook download Top 10 free article spinners. If they’re not in the buying mood, they want you to speak their language – the search engine language of free.

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How to Use Google Trends in Marketing

Kissmetrics

This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts. Google Trends can help.

Marketing 335
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How to Get More Traffic Using Bing Analytics

Kissmetrics

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? But, it is more like Google Search Console. Take Bing, for instance. Combined, that’s just shy of 5%.

SEO 273
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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Access Part Two of this article here.

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Why Are Keywords So Important for Your Website?

Kissmetrics

In the next section of this article, I’ll talk more about some of the keyword research tools out there. For more information about using keywords in PPC campaigns, check out my posts “How to Launch a Successful PPC Campaign for the First Time” and “An Introduction to Pay-Per-Click Search Marketing.”.

SEO 363
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The Definitive Guide to Online Reputation Management

Kissmetrics

Article 19 of The Universal Declaration of Human Rights states that: “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.”