Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers
Retail TouchPoints
SEPTEMBER 22, 2022
“We all know how digitally savvy the Chinese consumers are and how fast they’re able to embrace new technologies,” said Janet Wang, Head of Alibaba’s luxury division in a statement. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.
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